Archive for June, 2007

Part-time work worst for mums…

Stephen Lunn reports: WOMEN who return to work part-time after having children have more difficulty juggling career and family than mothers in full-time jobs. “It is a double whammy for part-time working women – their jobs aren’t the best career option and more is expected of them on the home front,” said Barbara Pocock, head of the Centre for Work + Life at the University of South Australia. Professor Pocock conducted in March the first national survey of work-life outcomes, called Work, Life and Time, polling 1435 male and female Australians. The results, to be released yesterday, “confirm that long…

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(Still) Made Here – trendwatching.com…

This month, highlight the (STILL) MADE HERE trend: the power of all products that have a sense of place, coveted by consumers for a variety of reasons: from environmental concerns to shifting perceptions of what constitutes status. Pretty broad, pretty observational. Let’s call it a conversation starter? Two mega-trends of our time, the greening of consumption and the proliferation of alternative status symbols, hold the promise of vast new riches for real-world entrepreneurs, while wreaking havoc on those that lag behind. Which brings us to the (STILL) MADE HERE trend: the comeback of all things local, all things with a…

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Let your head follow your heart…

It is possible to successfully combine business with humanitarian values, Fran Molloy writes. JACQUELINE Arias sold her first bag of fair trade coffee a year ago; she’s now projecting that her turnover next financial year will be over $3 million. And while the rapid growth of her Republica Coffee business is striking, it’s the motivation behind Aria’s astounding success that is most inspiring: she insisted that her businessmodel be ethical. “My ethics are paramount to me. When I discovered fair trade, I realised that it made absolute sense. I knew Australians,who are so egalitarian, would just fall in love with…

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One; a few; most or all…

Seth Godin tells us that there are four kinds of marketing situations, and the approach to each is radically different. Yet most of the time, we lump them together as just plain ‘marketing’. Here’s a quick list of how the four differ: ONE: You’re a needle, the market is a haystack. Make your needle as sharp as you can, put it in as many haystacks as you can afford. Alternatively, you’ve already decided on your one (the date for the prom or the perfect job). In that case, throw the haystack out and engage in a custom, one-on-one patient effort…

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