Archive for September, 2007

Design meet Business: “Business, this is… Design”

by Mark Dziersk for Fast Company Business people need to develop a better understanding of design, form partnerships between themselves and creativity, and apply strategy to design thinking, in order to compete effectively today. Let’s say you’re the typical business person who knows very little about design. Perhaps you equate Mike Meyer’s old SNL character on “Sprockets” with the typical designer. You know, dressed all in black, funny little glasses, all emotion no rational thought. Now, let’s say you’re being asked to integrate design into everything you do, and leverage it as a core strategy for every part of your…

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The Gobbledygook Manifesto

By David Meerman Scott David Scott, the author of The New Rules of Marketing and PR, says it best in introducing his manifesto: “Oh jeez, not another flexible, scalable, groundbreaking, industry-standard, cutting-edge product from a market-leading, well positioned company! Ugh. I think I’m gonna puke!” In every company description, on websites, in press releases, in corporate pamphlets, the same adjectives get used over and over until they are meaningless. Scott analyzed thousands of these offerings and presents a collection of the most over-used and under-meaningful phrases…and strategies for making the most of these communication opportunities. Ah yes yes yes… doesn’t…

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Making the Most of Your Time: Going Beyond To-Do Lists

By Rajesh Setty The author of one of ChangeThis’ most popular manifesto, 25 Ways to Distinguish Yourself, Rajesh Setty returns with a new set of suggestions for optimizing your abilities. He asserts that even though everyone is given only 24 hours in a day, the most successful people are those who make every minute count. Here, he tells you how project management, understanding your abilities, investing in relationships and making a difference are just some of the ways you can make the most of your time. A very good place to start…

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Mind of the Innovator: Taming the Traps of Traditional Thinking

By Matthew E. May for Change This Matthew May, author of Elegant Solutions: Breakthrough Thinking the Toyota Way and a popular ChangeThis manifesto on the subject, now brings our attention to the ‘Seven Sins of Solutions’, the traditional ways of thinking that prevent us from divining the most accurate—and elegant—of solutions to any problem solving situation. Using accessible examples, you’ll find yourself saying “Yes! That happens to me!” as you read. Lucky for us, May also provides methods to avoid those deadly sins and train our brains to think differently, allowing our inner innovator to flourish. An excellent place to…

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Let us help you shine with confidence

by Tina Nikolovski – Radiance by Tina Nikolovski “THANK YOU SO MUCH for taking the time to answer my questions says Tina. I have read a couple of the ‘Secrets of’ books, but will also grab the new one. I will order the books you mentioned, so if you do have some others you rate highly would love to hear about it. You can never have enough books I say! You’re a smart lady and I would love if we could stay in touch (I promise I won’t stalk you! Ha ha). That coffee would be great some time too.”…

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The Single Greatest Marketing Tool

It’s called public relations. Here’s how to get the most out of it. By Lisa LaMotta Any entrepreneur can run a snazzy advertising campaign, if he or she is willing to pay for it. The trick is to get that kind of exposure without breaking the bank. Such is the allure of “public relations”–the discipline of shedding a benevolent light on a person, company or cause, mainly by tapping the news media. The press is a powerful force: Clearly, Amazon.com and Google offer great services, but appearing in some 13,000 news articles around the world in the last 30 days…

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Unearth Growth by Digging in the Dirt

by Richard Watson Everything you need to know about innovation is growing (and dying) in a garden near you. There is an element of business, which, as far as I know, has never been written about. Business is like gardening. That’s right; growing a business is like growing a tree. I know this sounds flaky, and I’ve probably lost many of you at this point, but for those of you that remain, consider this: most metaphors about business are about sport or war. This is useful, but the fatal floor in these analogies is that both have an end point…

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effortless e-commerce…

Springwise.com has uncovered another from their daily fix of entrepreneurial ideas… Zlio — the ‘social commerce network’ that lets anyone set up their own web shop in a matter of minutes — just ranked in USD 4 million in funding from Mangrove Capital Partners, an early investor in Skype. So what have they been up to since featured in February? Two milestones were recently reached: 100,000 shops (from 35,000 in February) and 2.5 million visitors per month. Shopbuilders now have over 3 million products to choose from, with sales handled by partners like Barnes & Nobles, which recently signed up…

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From Mayblooms to Hawks

(Launceston Examiner) HAWTHORN supporters have a lot to thank Patricia Whitecross for. Were it not for the softly spoken octogenarian, brown-and-gold clad fans at Saturday’s elimination final against Adelaide would be voicing their support of a mighty army of men called … the Mayblooms. Whitecross is the only surviving child of another Australian footy phenomenon that made a home in Tasmania — Roy Cazaly. And it was while her father was coaching the club during World War II that she made a contribution which continues to have an impact on supporters and headline-writers alike. And as most entrepreneurial mothers go…

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