Archive for April, 2010

Brand Butlers – why Serving is the new Selling

The April 2010 edition of trendwatching.com is well worth reading, as always…because It has never been more important to turn your brand into a service. Jaded, time-poor, pragmatic consumers yearn for service and care, while the mobile online revolution (it’s finally, truly here!) makes it possible to offer uber-relevant services to consumers anywhere, anytime. Basically, if you’re going to embrace one big consumer trend this year, please let it be BRAND BUTLERS! and of course this applies to internal and external customers, plus all elements of your brand whether it be corporate, employer and even Brand You! read on…

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Mums Need Better Incentives to Work…Really?

Interesting article in TheAge.com on Sunday… seems that the only option open to mothers is working in a part time job, together with all the associated costs and time constraints etc based around that choice… but as all entrepreneurial mothers know, a part time job is not the only choice, and nor will it pave your way in gold; there is another choice where such considerations do not warrant a second thought… One of the questions at its heart is the affordability of work. It’s a funny one – the government needs as many people as possible to work for…

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JK Rowling… now there’s an entrepreneurial mother

even if she didn’t realise it at the time… as JK tells it… An easy life? Between 1993 and 1997 I did the job of two parents, qualified and then worked as a secondary school teacher, wrote one and a half novels and did the planning for a further five. For a while, I was clinically depressed. To be told, over and over again, that I was feckless, lazy — even immoral — did not help. Is this resonating with you? It did me, hence why I’ve blogged about it. The fact remains that the first time I ever met…

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Top Three Myths about Entrepreneurs…from a Mother who knows

I bring to you attention this great little entry on the CurrentMom blog titled “The Three Myths about Entrepreneurs”. “From a Mother who knows” is my reference to the author, Katherine Lewis, an entrepreneurial mother we can all learn from… Essentially, the 3 myths are: * Entrepreneurs Are Swashbuckling Risk Takers * Entrepreneurs Need Lots of Funding * Entrepreneurs Succeed Overnight I strongly encourage you to read the entire article… I certainly concur with these being myths also. From my point of view, I believe everyday living is risky. Having a job is risky. Having more control over my own…

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Enterprise by Tom Peters…

by Tom Peters for ChangeThis.com Enterprise* (*at its best): An emotional, vital, innovative, joyful, creative, entrepreneurial endeavor that maximizes individuals’ growth and elicits maximum concerted human potential in the wholehearted service of others. On the one hand, this definition is pretty high-stepping. Idealistic beyond the realm of common sense. But examine it … one word at a time. Read on…

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Tom Peters bonus… The Little BIG Things

When the audiobook version of The Little BIG Things was made, Tom himself did the reading. The resulting mp3 files of the 163 Ways to Pursue Excellence and special sections are being posted at tompeters.com a section at a time. To date, the website features the first five segments of the book: “Little,” “Excellence,” “Crisis,” “Opportunity,” and “Resilience,” plus the special section titled “Guru Gaffes.” If you’d like to hear Tom’s reading, you can find the audio player on the book page… read all about this, and a whole lot more by clicking here

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Working Mothers living on easy street…Really?

In an article in today’s HeraldSun, Jenny Dillon claims… WORKING mothers should quit complaining – they have never had it so easy as labour saving devices leave them free to play tennis and organise poker games read on… clearly she is not talking about entrepreneurial mothers! Whilst I do agree that the “working mothers tag trivialises the role in the workforce”, she cannot seriously be talking about those who have the prime and solo responsibility of earning the money for the family. They are after all, still “working mothers”…

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TEMplate – How to Build a Mother of a Business is ready….

after a long wait, its finally ready… How to Build a Mother of a Business proudly brought to you by TEMplate and www.theentrepreneurialmother.com how exciting ! www.theentrepreneurialmother.com is ready willing and able to help make your dreams come true by building a Mother of a Business… I cordially invite you to visit the site, introduce yourself with your name and email, and take a good look around. Any feedback you want to share, please do. The site has been built with you specifically in mind, so go visit and see for yourself www.theentrepreneurialmother.com I trust you find this latest TEMplate…

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