Archive for November, 2012

If you are in Professional Services, Don’t Forget your #OnlineStrategy (especially if you want to Sell)

  What many professional services firms are forgetting… being complacent and not moving with times make it almost impossible to Sell your Business. But then you knew that, right? Professional services firms are known as the “safest” b2b marketers, only second behind that of the medical industry. Still stuck in the dark ages, many professional services firms still believe that ‘good work speaks for itself’and “you need to find the clients pain” ensuring that they keep it “safe” when embarking on marketing of any kind, rather than looking deep into customer insights to drive leads and create more sustainable client relationships. What professional…

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Why Retiring Business Owners Balk at the Idea of Selling Their Company…

  Because they’re not ready. Why are they not ready? Because the Business Owner is capable of leaving the business ONLY if they’ve done their personal exit pre-work first. By that I mean identify and work towards a Real “replacement” in their life of their business; a new identity if you like. Until that occurs, they’ve got nowhere else to channel their energy or emotion…. The secret ingredient is trust, good communication and openness to explore alternatives AND for the Business Owner to start their personal process much earlier. Why Retiring Business Owners Balk at the Idea of Selling Their…

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The Guilt of the Working Parent; mother or father, appears to effect all…

As Nicole Madigan points out in her recent BRW article “The Guilt of the Working Father“: So topical have the challenges of balancing business and motherhood become, the media is abuzz with catchphrases for those striving to achieve it. Terms such as “mumpreneur”, “WAHM (work at home mum)” and “mummy millionaires” are now common euphemisms for women who seem to be getting the balance right – or are at least trying to. But when it comes to men building businesses and raising a family, this issue is rarely given a second thought. In fact, unlike their female counterparts, the very…

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5 metrics that sit very nicely in your #OnlineStrategy , especially critical for #exitstrategy to #sellbusiness appeal

Since its inception, digital has been perceived as being the most measurable media. But most of that measurement has been meaningless. It’s time digital marketers stopped talking about clicks and impressions and instead focused on what’s important to marketers — business results. This is pretty easy if you have an e-commerce site and can track direct online sales. But what do you do if you’re part of the 94 percent of retail commerce that occurs offline? We all know that consumers’ purchase decisions are greatly influenced by digital. They might be trying to decide where to go to dinner on their…

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Podcast: Start with the End in Mind; regardless of how old your business is…

Denise Hall talking “Start with the End in Mind” on businesssuccessradio.com.au by Denise Hall on Mixcloud Greetings fellow Business Owners on businesssuccessradio.com.au My name is Denise Hall, of “the entrepreneurial mother®” fame, ex Business Owner turned Exit Strategist and Business Broker. We are gathered here today to introduce how to Start with the End in Mind regardless of how old your business is! This is the first in a series where I will be covering all things “I don’t want to do this business any more”. Having someone like me to talk you through this thought process (and don’t I wish…

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