Archive for January, 2013

There Are 7 Deadly Sins In Running A Social Business…

Aside from appreciating the way Liam Black talks, what he says is very sensible and Real. DO #thinking as suggested in this article and you’ll be so much the better for it… Over the course of his career, Black has observed a handful of recurring errors that have, at times, prevented him and his fellow social entrepreneurs from achieving real impact. He calls them the seven deadly sins of social enterprise. Find out all about them, read more…

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Do Not Let a Family Feud Become Reality, Plan your Business Exit Strategy Now…

#BusinessOwners, let this not happen to your family business. Extreme – yes, avoidable – yes; the importance of an #exitstrategy… “The feud between the brothers started last year when their father, Kulwant, died without dividing the family firm among his sons. The Chada empire, which has revenues of around 25 billion Indian rupees (€355 million), includes real estate, sugar production, film distribution and paper mills.” read on: FAMILY FEUD LEADS TO DEATH OF CHADHA BROTHERS…

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Top 5 Social Media Fails of 2012…

Good learning here #BusinessOwners… note to self: thoroughly think through#OnlineStrategy rollout and execution… Every experienced social media manager knows that social media can be unpredictable. Sometimes, you expect one kind of response from your social followers, but get something completely different instead. As a result, we have social media campaigns that go viral in the blink of an eye and online campaigns that turn total failures (see the infographic) and even cause quite a damage to the company’s reputation. But not everything is unpredictable in this life, of course, and certain conclusions can be drawn from other people’s so called social media fails. Live and…

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It’s really not about you: It’s about your customers…

Given this time of year, with its ever-increasing pace… how well have you looked after the people you serve? Really? Could you have done better? What will you do better? “Truly understanding how you are perceived by your customers is pivotal to growth and development. One path to achieve this, is making the commitment to become “brutally” customer-centric. This requires exploring your customer’s journey – and gathering information about key “touch points” along the way. What do your customers really think of your sales organization? Product offerings and processes? Your level of service? You may be completely surprised to hear what your customers…

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10 Crucial Consumer Trends for 2013…

  According to TrendWatching.com… 2013 will be the perfect storm of necessity and opportunity: some economies will do OK(-ish), others will be shaky, but whatever market or industry you’re in, those who understand & cater to changing consumer needs, desires and expectations will forever have plenty of opportunity to profit. A remapped global economy, new technologies (or ‘old’ technologies applied in new ways), new business models… hey, what’s not to like? Hence this overview of 10 crucial consumer trends (in random order) for you to run with in the next 12 months. Onwards and upwards Read on… If you want…

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