This week I’ve been “shopping” for websites.
Plenty around but not many I’m all that interested in. Mainly because even though they may look pretty, there’s been no real revenue-generating thought put into them. Yes, in some cases that can offer opportunity for me, agreed. But not at the asking prices!
Buying and selling a a website is no different to buying and selling a business.
Just because the owner of the site has spent, in some cases, a lot of money to get the site functioning the way it does, it does not automatically mean the site is worth that much.
If it is nothing more than a really expensive “brochure”, the value as such will usually be negligible to a potential buyer. What a seller wants to be able to demonstrate, to illustrate value, is only two things… traffic (incl. database) and revenue.
If neither of these is able to be validated, then realistic interest in the site will be no more than it is for the construction of an average site, regardless of the bells and whistles. That said, there’s always the exception whereby the site holds some strategic value and will save the potential buyer a lot of effort. They, however, are few and far between…
If you have a website you’d like me to have a look at, please email details to email@example.com
- 2014 – the year of BUYing and SELLing websites and the Online Strategy…
- What has playing in the Online space revealed so far?
- you know there’s a shift when you’re advised of “acquisition” shopping requirements…
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