10 Crucial Consumer Trends for 2013…

 

According to TrendWatching.com…

2013 will be the perfect storm of necessity and opportunity: some economies will do OK(-ish), others will be shaky, but whatever market or industry you’re in, those who understand & cater to changing consumer needs, desires and expectations will forever have plenty of opportunity to profit.

A remapped global economy, new technologies (or ‘old’ technologies applied in new ways), new business models… hey, what’s not to like?

Hence this overview of 10 crucial consumer trends (in random order) for you to run with in the next 12 months.

Onwards and upwards
Read on…

If you want to bring your business into the 21st Century in order to Exit it, pay attention to these trends and see what else you can be doing to step up?

The Creative Instinct: How Big Ideas Happen…

“When we realize that our mind is a creative platform—a vast network of networks—we experience a revolutionary and profound transformation. New possibilities emerge. The process of realization and transformation is the essence of life. It means that everything in this world has an inherent purpose—and that is to find its optimal form. This is why we are constantly trying to improve ourselves, why we venture out into the unknown, why we have children, and why we want to be the best in the world at what we do.

The more creative we become, the more resourceful we will be. We can transform ourselves and everyone around us. These connections, and this archetype of innovation, uncovers the building blocks of life itself, revealing our origins. Innovation is intrinsic to essence, and essence is intrinsic to the act of creation.”

By Nikos Acuña for ChangeThis.com

Podcast: Denise Hall talking The Business You’re Selling, What Am I Buying Exactly?

BusinessSuccessRadio

 

Denise Hall talking The Business You’re Selling, What Am I Buying Exactly? businesssuccessradio by Denise Hall on Mixcloud

Starting a business is a BIG deal. Building it to become more than your hobby is even bigger again. In fact, building your business into an asset may result in it being possibly the largest asset you’ll ever own, or second maybe to your home.

If trying to sell it is what you eventually want to do, then get strategic about WHAT it is you’ve got to sell, how it is someone else could do it and therefore who that special someone might be that will love it as much as you once did. 

What is the “story” of your Business?
The evolutionary history, as well as its current story, is all-important.

What does your Business sell?
List everything; not just the features, but the benefits to your consumers as well.

What financial records does your Business have? (eg: Tax Returns and BAS)
Profit – that’s what a buyer wants to know about.

What are you selling exactly?

Podcast: Why Start with the End in Mind when thinking of selling your business?

BusinessSuccessRadio

Denise Hall talking Why Start with the End in Mind on businesssuccessradio.com.au by Denise Hall on Mixcloud

The most important place to commence to “start with the end in mind” is “Why”…
Why did you go down the path of setting up your business?
For what purpose does it serve?
Why do you now want to move on?
Why should a buyer be interested in taking this off your hands?

With any “why”, there has to be two parts…
a) why the world is a better place as a result of doing business with you (the external driver of the business)
b) why you set up your business the way you did (the internal driver)

If your solo reason for setting up your business was so that you had more flexibility over your working hours for example, then that would not be nearly as attractive as say, solving world hunger at the same time (assuming that was the market the buyer is in).

Emphasis on the personal only ie “b)” is interesting in terms of your history but it only forms part of the story. It’s imperative that there is a larger story at play at the same time, so that the attraction to the business from the external continues whether you are part of the mix or not.

How Large Is Your Network? The Power of 2nd and 3rd Degree Connections…

“when it comes to meeting people professionally, three degrees of separation is what matters…

Here’s where the caveat to the Six Degrees of Separation theory comes in. Academically, the theory is correct, but when it comes to meeting people who can help you professionally, three degrees of separation is what matters.

 

Three degrees is the magic number because when you’re introduced to a second- or third-degree connection, at least one person in an introduction chain personally knows the origin or target person.”

by Reid Hoffman for LinkedIn

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