All posts in Online Strategy incl. www

A more traditional way to Start an Online Business…

Seth Godin (acclaimed author and teacher) says to start your first business this way: Begin with the smallest possible project in which someone will pay you money to solve a problem they know they have. Charge less than it’s worth and more than it costs you. Repeat The beauty about doing so with an Online Business is that not only is it simple to do; it can be done far more cheaply than to go a more traditional route. Don’t worry so much about the ‘online’ part. It is only a tool, a mechanism to reach people who need to…

Top

PODCAST: “How to Avoid Losing Money When Buying a Business” with Lorraine Pirihi from ReLaunch Your Life

Recently, Lorraine Pirihi from “Relaunch your Life” and I had a good chat about “How to Avoid Losing Money When Buying a Business” (audio is below). The key aspects of which are summarised here: • Not certain of what to buy? • You can spend a lot of time looking at a broad range of businesses. • Whilst keen at the start it can be energy sapping in the long run if you’re uncertain of what to buy. • Financial limitations • Do you have an understanding of what you REALLY can “afford”? • Can you pass the “sleep at…

Top

to sell your business, am I the right #BusinessBroker for you?

Recently, this really good article, “5 Questions to ask when Choosing a Business Broker“, got me thinking… can I answer the questions to your satisfaction? So I’ve given it a go. If my responses raise further questions for you, then please ask… Finding the Right Business Broker After you have decided to sell your company, it’s helpful to meet with multiple brokers to identify the one that is the best match for your unique needs and sale objectives. You have spent years building your business. You owe it to yourself to interview a number of candidates. As you go through…

Top

what does “generating profit” from a website really mean?

Sounds pretty obvious I know, but in my experience it’s not! Websites have the capacity to be profit centres in their own right. I repeat that. Websites have the capacity to be profit centres in their own right. So when I’m approached about selling an “online business”, I will always ask about: the traffic the database the profit Usually the answers come thick and fast about the first two and only muffled silence on the 3rd. If your website is not making money in its own right, is it really an online business? What invariably happens is that the online part is the…

Top

what does “building a database” actually mean?

I mean really. What does building a database mean to your business? If it’s only about adding names to a spreadsheet and saying there’s a large number, that’s not enough. It has to be about the level of engagement with the client/customer that you’re adding to the list. Add as many names and contact details as you like. But the value is actually in the relationship you build with these people. Do you engage with them? Do you touch base with them on a regular basis? Do they come back to you and buy? comment? ask questions? If they don’t,…

Top

what does “generating traffic” really mean for your website?

So, the last 3 days I have spent with Liz and Matt Raad, coming up to speed with the latest in Buying and Selling Websites. Three days well spent I might like to add! Now reflecting on the time got me thinking about the average Business Owner I meet and how well they understand the Internet and Online space. Fundamentally, the majority of them don’t. Nor do the advisors they seek the advice from. And they don’t know what they don’t know. It’s rather scary… Just today, I read where a body I’m associated with is going to spend approx. $50,000…

Top

TEMpting; How Business Buyers and Sellers Have Been Tempted This Week…

How Saleable is Your Business in 2014? How Saleable do you want Your Business 2014? What are you waiting for? GET YOUR SCORE… This week, I bought a website! Great domain name. Both dotcom and dotcom.au versions in included. Already channeling “uniques” and $$ (small numbers at this stage but great berth) A delightful seller, willing to assist with the transfer (although my techies are good to go whenever I make the call!) All for less than $200. Good shopping or what… Really looking forward to the “renovation” part now, to get this little baby humming along nicely. Waiting for…

Top

answer these questions to kickstart your Online Strategy…

The following is a series of questions to help start your thinking around your Online Strategy.  Does the Business currently have an online presence at all? If not, why not? Is there a mapped out Online Strategy in place? If yes, how old is it? How well has it been executed? If not yet and  it had to be executed immediately, does it make sense? Is it addressing what really needs to be addressed? If yes, what’s worked? what hasn’t? What are you still doing that you shouldn’t be? If selling is an option, does it appeal to a Buyer in…

Top

buy | sell websites; here’s what I need in order to pique my interest…

So you have a website to sell. You want to come and talk to me about it but you’re not sure about what’s involved. Here’s what I will ask of you. Apart from standard questions I ask, mainly around the history of the site, why it started, it’s story really, I will need to see the following to substantiate revenue/income and traffic/statistics: screen shots of what you use to collect the monies for example: PayPal, Adsense, affiliates, etc Screen shots or PDFs of the Google “Analytics” summary Ideally these are for the duration that the site has been running. With…

Top

what has Online Strategy got to do with Exit?

  During the life-cycle of building a Mother of a Business, it makes perfect sense to ask a number of provoking, asset-protection, risk-minimisation questions to get YOU, the Business Owner, thinking along the lines of “Start with the End in Mind” TODAY, regardless of how old the Business is. Thinking Online Strategy is no different! Taking this initiative is paramount for ALL Business Owners who seriously want to successfully transition the Business while YOU are in the best position to do so. With potential Business Owners asking more and more about Online Strategy and Execution as part of their due…

Top
1 2 3 8 Page 1 of 8