2014 – the year of BUYing and SELLing websites and the Online Strategy…

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The next stage of my “service” development is now upon me; concentrating on the BUYing and SELLing of websites from the view point of the website being a profit centre in it’s own right… 

This journey all started some time ago when I had the good fortune of meeting Matt and Liz Raad. At the time, I was heavily involved in selling my Mother of a Business, aCE talentNET and I enrolled in their “How to Buy and Sell a Business” program to assist me.

aCE talentNET was sold July 2011. It was at this time I morphed into the Exit Strategist and Business Broker that I am today.

The Raads have now morphed into experts on the Buy | Sell of websites and having had success last time, I’m not going to let the opportunity to work with them again go by, especially when in my niche.

Given my passion is to assist Business Owners to  GET OUT, what has become painfully obvious is that most are nowhere near ready. Well, not in terms of maximising the full capability of the sale that is!

And most fall down at the Online Strategy.
This is not hard to rectify but as with anything, the Business Owner has to want to see it and DO something about it.

Having already started down this path of specialising in Online Businesses in the Brokering space, this year I embark on amercing myself in all aspects of the Online space, with a commercial sensibility and sharing my learning, activities and wins/loses with you.

Diarising this for the year will indeed be a most informative and ideally rewarding way to spend 2014… time will tell.

Top of the Festive Season to You and Yours

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May your stocking be filled with all your little heart desires.
Ho ho ho!

ps: 2014 is shaping up to be a ripper… look forward to sharing it with you

A Website Does NOT an Online Strategy Make…

HomeButtonAnother day, another conversation with a Business Owner who thinks that having a website covers off the Online Strategy question…

IT DOES NOT!

A website forms part of an Online Strategy, absolutely.
But is it not the be-all that ends-all.
In fact it is only a small part of the overall digital consideration.

From a “Sale-ability” point of view, when asked about what digital | online strategies are in place, if “I’ve got a website” is offered as the answer, the potential buyer will start rubbing their hands together in glee (if it’s a business they want that is).

Why? Because it gives them an issue on which to start down a sale price-discounting path.

Do you have to cover off every little thing to appeal to a potential buyer?
Well ideally, yes, but we know that’s not necessarily doable.

However, given the growing impact and importance of the whole digital | online space, “what is your Online Strategy?” is one question Business Owners looking to sell have to have a well-formulated and accurate response for.

 

Aren’t Late-in-the-Day Meetings Tough, especially when the questions just keep coming?

Had a 5:30 meeting today between a seller and a potential buyer. Thought this will be OK, out by 6:30 max, no problem.
7:30, still standing in the street with potential buyer, attempting to ask more questions…

aaaarrrggghhhh

Got to thinking, why this was so?

Was the Information Memorandum not detailed enough?
Was the potential buyer not prepared enough?
Neither of these are the case. In fact, there was probably too much detail and prep!

What it is… a potential buyer, who as an experienced buyer at that, is looking to buy into a market he does not understand.
Actually, let me be more specific. It is not the whole business he does not understand, it was only part of the business, ie the Online component.  He knows its a market he should be playing in but knows enough about it to b e dangerous!
I envisage a whole lot more questions to come yet…

Business Owners, soon-to-be past or present,  you must have a handle on Online and how it impacts your business.
If you have not started this journey already, please do so now…

Is this for you? Flexible/Part-Time Online Fashion Business

Are you looking for a business to make your own?

Are you a “Fashionista” who has always wanted to own your own fashion business but thought it out of your league?

Could you add this to your existing business perhaps?

Then maybe this little business is for you…

Working approximately 15 hours per week, the owner is making an adjusted profit (after paying for expenses, including stock) of $38,000 – $48,000 per year for the last 2 financial years.

 Ideal business for those who do not want to take the risk of a “new start up” and prefer to take over a proven business model.

Minimum overheads and low stock value.

 The online business is already fully functional and profitable; therefore there will be no lag time in terms of creating immediate revenue.

 The current owner has already done all the hard work setting up this business. Many variations of process have been tried, through trial and error and the current processes have proven to be profitable, with minimum working hours.

 Products are fashion oriented and would suit those with interest in fashion.

Flexible working hours and potential for further growth.

 As part of the sale, the current owner is prepared to pass the knowledge, tips and tricks of the trade on to the new owner.

Price includes all stock and equipment.

Interested? click here for details of what to do next…

Top 5 Social Media Fails of 2012…

Good learning here #BusinessOwners… note to self: thoroughly think through#OnlineStrategy rollout and execution…

Every experienced social media manager knows that social media can be unpredictable. Sometimes, you expect one kind of response from your social followers, but get something completely different instead. As a result, we have social media campaigns that go viral in the blink of an eye and online campaigns that turn total failures (see the infographic) and even cause quite a damage to the company’s reputation.

But not everything is unpredictable in this life, of course, and certain conclusions can be drawn from other people’s so called social media fails. Live and learn, as they say! read on

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