All posts in the business model

A more traditional way to Start an Online Business…

Seth Godin (acclaimed author and teacher) says to start your first business this way: Begin with the smallest possible project in which someone will pay you money to solve a problem they know they have. Charge less than it’s worth and more than it costs you. Repeat The beauty about doing so with an Online Business is that not only is it simple to do; it can be done far more cheaply than to go a more traditional route. Don’t worry so much about the ‘online’ part. It is only a tool, a mechanism to reach people who need to…

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WIN! Could you be as BIG as Naomi Simpson or Janine Ellis? 

Have you ever thought to yourself  “I could be really big… I’d love to do what they do”? OR… what if building your profile is the way to actually EXIT? OK, lets think about this… Given one of the biggest hurdles to selling a business that revolves around its owner is because it does just that, what if you could build it so BIG that even though your name is on the door, it continues generating revenue and therefore making it particularly saleable. How to do this? Have you ever imagined what it would be like to be invited to speak…

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ARTICLE: Four Ways to Protect Your Patch…

Warren Buffett famously invests in businesses that have what he calls a protective ‘moat’ around them – one that inoculates them from competition and allows them to control their pricing. Big companies lock out their competitors by out-slugging them in capital infrastructure investments, but small businesses have to be smarter about how they defend their patch. Here are four ways to deepen and widen the protective moat around your business: Create an army of defenders Ecstatic customers act as defenders against other competitors entering your market, a factor that has enabled many businesses to defend their market share in their…

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ARTICLE: When is the Best Time to Buy a Business? for ABN.org.au

As a contributing article in the Australian Businesswomen’s Network latest newsletter, this article discusses the best time to Buy a Business: Quitting life as you know it and looking to buy a business makes the answers to these questions crucial: What do I want to do? Why do I want to do it? Can I afford to do it? Will I be happy doing it? Why do I want to take on someone else’s “stuff”? To explore the answers to these in the Business Buying context, read the full article…

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ARTICLE: motivationsmagazine.com “Start with the End in Mind”

Recently, the 2nd of my articles for the motivations magazine.com was published. Most pleasing! And it goes like this… During the Retirement and Estate Planning process, “Ownership of Assets” forms part of the discussion. Where one of the assets is a business, and it is a primary contributor to the Estate, it makes perfect sense to ask a number of provoking, asset-protection, risk-minimisation questions. The questions are best offered from both a proactive and a reactive viewpoint. Taking such initiative is paramount for ALL business owners who seriously want to successfully transition their business while they are in the best…

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#TEMpting: Online Eco Kids Boutique and Blog to BUY…

This online boutique offers children’s products made by manufacturers committed to earth-friendly practices. Clothing made from organic materials, skincare that is chemical and preservative free, toys made from natural, sustainable sources, bottles and dishware that do not contain hormone-disrupting toxins such as BPA. Not only is the focus on the products sold, but also the stories behind them. Special care is taken to source items from inspiring makers in Australia and abroad who are designing, innovating and creating fabulous green products, all while adhering to fair trade principles and using sustainable packaging options. For those making an effort to live…

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#TEMpting: Online Baby Boutique to Buy…

This online boutique store is full of quality products and beautiful gifts for all of the babies and toddlers. Newborn gifts, the perfect baby shower gifts, 1st birthday or just because…what ever the occasion, here you will find the perfect products in store. The business sources, selects, packages and distributes a beautiful range of quality products that have been tried and tested. The offer is promoted along the lines of having a personal shopper, doing all the legwork for the purchaser. Together with the unique range of products on display, so is excellent customer service and the ease of shopping 24/7, from anywhere! Once a perfect gift…

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#OpportunityAlert: Connectional Intelligence = How to Get Big Things Done

“We’ve been living with the internet now for twenty years and it’s not news that we’re all connected. Unless a totalitarian government swoops down and takes away our cell phones and our access to social media, that connectivity isn’t going anywhere. The question is: How do you and I grab hold of this newfound connectivity to take us to the places we want to go? At a time when old-fashioned routes to power—the schools you went to, the contacts in your address book, the families you were born into—are not the only ways to get ahead, how do we connect…

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#TEMpting: Terrarium Business to BUY…

The business has been running successfully for 4 years via an online store and through stockists in and around Melbourne. It has also sold via pop-up shops/markets, ran workshops, exhibitions and leased products out for events/open houses, etc. The business has a good following on social media and has gotten good press over the years and has been featured in The Age, SMH, Shop Till You Drop, House and Garden, Green Magazine and Hooray (previously Hitched) Magazine. The owners are selling because work circumstances have changed and the business isn’t getting the attention it deserves. Given previous interest, the owners believe the…

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#OpportunityAlert: would what you do work in the New Heartland?

Is Your Brand Missing the Mark with 60% of U.S. Consumers? By Paul Jankowski Published Feb. 18, 2015  “There’s one part of the country where, I think, many brands are completely missing the mark: it’s what I call the New Heartland. It’s made up of the Southwest, Midwest, and parts of the Southeast and is home to 60% of all U.S. consumers. It’s a massive and influential cultural segment that is largely misunderstood and underserved by advertisers—and a huge opportunity for brands willing to make the effort. So how do brands effectively reach the New Heartland?” Read all about it at ChangeThis.com

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