by theEmother | Jun 4, 2011 | business ideas & thinking, events, women in business case studies
The next exciting stage of voting is the ‘People’s Choice Award.’ Huggies are asking the Australian public to vote for their favorite idea and the mum with the most votes will win an additional $10,000 grant.
Voting has opened and will be running until June 12th. I encourage you to vote for your favourite idea. I have!
Huggies announced the 5 winners of the $20,000 MumInspired grants. The ideas range from hearing aid devices to top of the range breastfeeding bras. Check out the winning entries here: http://www.huggies.com.au/muminspired/winners-2011/.
I hope you are one of them? Please let me know if you are…
Check out these links if you need to refresh your memory!
Huggies Website: http://huggies.com.au/muminspired
Facebook page: http://facebook.com/HuggiesAU
by theEmother | May 31, 2011 | business ideas & thinking, events, women in business case studies
Huggies have announced the 5 winners of the $20,000 MumInspired grants. The ideas range from hearing aid devices to top of the range breastfeeding bras. Check out the winning entries here: http://www.huggies.com.au/muminspired/winners-2011/.
I hope you are one of them? Please let me know if you are…
The next exciting stage of voting is the ‘People’s Choice Award.’ Huggies are asking the Australian public to vote for their favorite idea and the mum with the most votes will win an additional $10,000 grant.
Voting has opened and will be running until June 12th. I encourage you to vote for your favourite idea. I have!
Check out these links if you need to refresh your memory!
Huggies Website: http://huggies.com.au/muminspired
Facebook page: http://facebook.com/HuggiesAU
by theEmother | Apr 27, 2011 | MEinc, so you think you're in business, women in business case studies
Top of the Pile:
Keen Thinker gets a lot of books to review and preview. There are piles of books on each of the desks and on tables throughout the office. These are the books that rise to the top; their picks for the don’t-miss books of the month.
- Brainsteering: A Better Approach to Breakthrough Ideas
by Kevin P Coyne, Shawn T Coyne
- Nuts and Bolts of Sales Management: How to Build a High Velocity Sales Organization
by John Treace
- The Responsible Business: Reimagining Sustainability and Success
by Carol Sanford
- The Power Formula for Linkedin Success: Kick-Start Your Business, Brand, and Job Search
by Wayne Breitbarth
- Briefcase Essentials: Discover Your 12 Natural Talents for Achieving Success in a Male-Dominated Workplace
By Susan T Spencer
Click here to read all about them, how to order them, and so much more…
by theEmother | Apr 15, 2011 | entrepreneurial mothers, so you think you're in business, women in business case studies
By Rob Walling for ChangeThis.com.
Single founders creating products for niche markets are known by another name: micropreneurs.
Micropreneurs may write software. They might design themes for a blogging platform. They may produce exquisite wedding invitations, or how-to books. Micropreneurs are agile, inspired, independent, knowledge seekers who can’t live with the 9-to-5 status quo.
If this resonates with you, read on. This manifesto attempts to distill the key points you’ll need as you begin your micropreneur journey.
I learned every one of them the hard way…
Again, whilst I’m not fussed on yet another version of the entrepreneur tag, Rob offers plenty of good stuff to assist in alleviating start-up pain that we have all experienced in some form or other. Enjoy!
by theEmother | Apr 8, 2011 | aCE talentNET, political offerings, women in business case studies
No surprise to read (from CLOmedia.com) a headline like that I’m sure. Here’s the rest of the sorry story…
New York — March 7
Despite efforts by organizations around the world to achieve a diverse workforce, the majority – 71 percent – do not have a clearly defined strategy or philosophy for developing women for leadership roles, according to the new Women’s Leadership Development Survey conducted by Mercer in conjunction with Talent Management and Diversity Executive magazines.
The survey, conducted in December 2010, includes responses from more than 1,800 human resource, talent management and diversity leaders at organizations throughout North America, Europe, Middle East and Africa (EMEA) and Asia Pacific. The survey included a broad cross-section of industries with for-profits, high-tech/telecommunications, financial/ banking and durable manufacturing organizations representing the largest segments. Responses, which addressed current commitment and support for women’s leadership, plans for the future and obstacles to success, were fairly consistent across regions.
According to Mercer’s survey, almost half (47 percent) of employers surveyed globally indicate that their organizations do not offer any activities or programs targeted to the development needs of women leaders. While 21 percent of organizations said they offer some activities or programs, another 6 percent of organizations said they are planning to add programs and activities in the future. Read on…
by theEmother | Mar 23, 2011 | so you think you're in business, women in business case studies
Launching a business selling customized candies was risky and required a series of internal innovation moves by Mars executives.
Great learning for all of us…
By Jessie Scanlon for Bloomberg Businessweek
“There is little reason for an individual to have a computer in their home,” Ken Olsen, the president and founder of the Digital Equipment, famously said in 1977. As Olsen’s quote suggests, predicting demand for new, innovative products and services can be difficult, in part because many of the traditional methods of market testing—using historical data to forecast sales, for instance, or asking customers in a focus group to compare a new product with an existing, competing one—aren’t well-suited to the innovation process.
This was the dilemma that Dan Michael, then R&D director for Mars’ M&Ms brand, faced in 2000. He and his research team at the advanced R&D lab in Hackettstown, N.J., had an idea: to make customizable M&Ms printed with the word or image of a customer’s choosing.
In 2006, Mars’ My M&Ms experiment became a formal business unit called Mars Direct. Famously secretive, the company won’t share sales data, although Meyer, the Northeastern professor, wrote in his 2007 book, The Fast Path to Corporate Growth, that soon after the public launch “sales had surpassed $10 million and continued to accelerate.” The product was launched in Europe in 2007 and will soon be introduced in Australia.
What can executives learn from Mars’ approach to marketing an innovative product? read on…
