So, what comes next? according to Futurist Chris Sanderson…
As reported in TheAge.com by Michael Short for The Zone…
…Chris Sanderson of the Future Laboratory talks of ”the turbulent teens”. We are, they say, entering a time of unusual volatility, driven primarily by mobile technology and demographics.
”We coined the expression to describe a decade in which change is the norm, rather than the exception. That’s coming at us from all different angles . . .
”We sense that all of this turbulence is going to cause these trends to behave like teenagers. So, one minute you swing and the next minute you swing back the other way.”
But there’s a beacon. ”All our research has shown that the more engaged, the more involved we feel, the more we can then talk about our experience, the more we tend to remain loyal to that brand.”
”If you’re in a period of transformation, revolution even, where things are just moving so quick, a solution from a business perspective is to be absolutely rock solid . . .
”So, when you start using metaphoric language to describe potential business strategy, either your philosophy is written in stone and is unchanging – you present the same thing you’ve always presented because people will come to you because you represent security, stability – or you’ve got to be as flexible or kind of fluctuating as the consumer. You’ve got to anticipate and appreciate their mood swings and their desire to be able to tip onto the next things.”
For those who opt for agility, Sanderson has come up with a mantra: ”betapreneurialism”. Actually, it’s a cute, clever word for the classical notion of winning by constantly testing ideas and methods. Ditch the 100-page business plan and just do it.
”We saw the continued growth of small, young businesses that were just having a go, trying things in the face of often intense competition from much bigger, established brands . . .
”It is not about being an underground movement and trying to bring down the doors of capitalism. It is about a generation of people who are very pro-commerce; they are very engaged with commerce. But, what we’ve seen is a freeing-up or removal of the traditional structures that define commerce.”
”Whilst people have always been able to stand on the street corner and sell something, the combination of the digital world and access to digital technology shifts the way that we think about traditional constructs of business and the organised process of what it meant to be in business.”
Where Sanderson is trying to give some fresh value, though, is by helping people understand what this means for retailers and their customers. The potential watershed is the power of the computer so many of us carry around in our pockets, and the ability for retailers to know exactly where you are at any moment, should you allow them… continue to article and interview transcript
Flowchart – How to Make Money on the Internet…
The Ultimate Web Cash Flowchart BY Doogie Horner.
Fast Company’s complete guide to getting ridiculously rich (quick!) with a Web-based business. Or at least a neato infographic from the author of “Everything Explained Through Flowcharts.”…
The 50 Best Inventions of 2010…
According to Time.com…
Flying cars! Jet packs! Lasers that zap malaria-carrying mosquitoes!
Click here for the year’s biggest (and coolest) breakthroughs in science, technology and the arts.
Turning Social Capital Into Financial Capital…
By Marcia Conner for ChangeThis.com
Social media has the potential to dramatically improve the inner workings of every business. The connections can quickly cross business silos, inform decision making, educate people at all levels, and allow employees—especially new entrants—to pick up the natural rhythms of how people around them work. But only if the business allows access to social networks. And most don’t… read on
Make Your Web Site a Real-Time Machine…
By David Meerman Scott for ChangeThis.com
So ubiquitous have Web sites become that it’s hard to believe they’ve been with us for less than 20 years. It was the 1994 introduction of the browser-enabled World Wide Web that gave birth to the Web site. Since then they have gone through about four stages of evolution…
Now, we’re entering a fifth era of the evolution: transformation of the Web site into a real-time marketing (and sales) machine. This is the natural evolutionary outcome of a process that started with a new way to slip brochures under people’s doors… read on
EXCEPTIONALL…the rise of new powerhouses in new brands
www.trendwatching.com. One of the world’s leading trend firms, trendwatching.com sends out its free, monthly Trend Briefings to more than 160,000 subscribers worldwide… here is the latest
With the entire world now battling it out in the consumer arena, the number of innovations aimed at consumers from Brazil to Belgium is staggering. Enjoy!
EXCEPTIONALL | “Exceptional B2C (business to consumer) innovations will increasingly come from all corners of the globe, with brands and talent from emerging markets in particular getting ready to shine.”
Now that virtually the entire world has joined the consumer arena, prepare for an avalanche of new brands, entrepreneurs and innovations from ‘emerging’ markets that will have global potential and appeal. From aggressive Chinese brands to Turkish creatives to Brazilian apparel, we’re seeing a sharp increase in world-class companies that can and will compete for consumers’ Dollars, Reais, Euros, Pounds, Rupees, Rands, or Liras.
Sure, the expansion of global markets creates new opportunities for existing well-known brands, but the real story of the rise of these new powerhouses is the new brands that are making waves, both within their domestic markets, but increasingly outside these, competing and even beating the established, entrenched incumbents at their own game. One thing’s for certain – the range of brands that consumers covet will be even more diverse in twenty, ten or even five years… read on
WON – the entrepreneurial mother wins the Business Mums Network Blog Award
a BIG thank you to all who voted…
Winning an award such as the Business Mums Network Blog Awards will help to brings the wonderful and inspiring stories of all entrepreneurial mothers, especially the primary breadwinners, out of the shadows. Given there are so many of us, and growing, what’s wrong with world domination!
“Vote for my Blog” in the 2010 Business Mums Network Blog Awards…
…please!
Winning an award such as the Business Mums Network Blog Awards will help to bring the wonderful and inspiring stories of all entrepreneurial mothers, especially the primary breadwinners, out of the shadows. Given there are so many of us, and growing, what’s wrong with world domination!
All you have to do is click here and vote for this blog in particular. How simple is that!
Thank you in advance…
TEMplate – have you booked Wealth Propulsion yet?
I have… come and join me!
It won’t cost you a cent, just your time…
As I mentioned previously, it’s Chris Howard’s latest event called The Wealth Propulsion Intensive coming up in a capital city near you (Friday night, Saturday and Sunday).
From what I read on the website, this event is all about learning how to use the same thought processes and strategies of the super rich to create wealth in your own Life. That can’t be bad!
Check out the 2 questionnaires on that web page – thought provoking!
And even better, Tickets are Free!
Click here for all the details you will need.
If you attend the Melbourne gig, come and introduce yourself.
———————————————————————
Here’s an offer for you…
and one which I can personally support; because I’m the offer!
Organise to get 20 or more of your closest “mates” in a room, and I will come and speak for 90 minutes. It’s as simple as that! (Australia only at this stage I’m afraid, although other destinations will be considered; just email my invitation to info@theentrepreneurialmother.com
Confirm 20 or more people, whether it’s in the school hall, the church hall, the barn, the classroom, the lunch room or your lounge room; and I will be there!
In One Short and Powerful Evening You’ll Discover the Most Important Secrets I Use to Build a Mother of a Business…
———————————————————————–
Be part of the entrepreneurial mother(TM)ship…
Could you use a desk for a day/week, away from the hustle and bustle of home?
What about when you’re coming to Melbourne, and need somewhere to base for the day? And at the same time, have access to like-minded business people to energise what you’re doing?
Then look no further, you are invited to join the entrepreneurial mother(TM) hub, based in Camberwell VIC. Interested? email mother@theentrepreneurialmother.com for further details.
———————————————————————
World domination!… and what’s wrong with that!
Wealth Propulsion – book now
See you soon. Cheers.
Denise Hall
www.theentrepreneurialmother.com
‘STATUSPHERE’ how and where your customers are finding their status fix…
The latest from trendwatching.com…
Whatever industry you’re in, in the end, everything is about status. And since what constitutes status in consumer societies is fragmenting rapidly, like it or not, the need for recognition and status is at the heart of every consumer trend*. Status is the ultimate (hidden) motive, a subconscious but ever-present force.
Now, in a traditional consumer society, where consumption is one of the leading (if not the leading) indicators of success, those who consume the most (and especially those who consume the rarest and most expensive), will typically also attain the highest status. This is why brands have, for decades, gladly provided people with goods, services and experiences that help them (boldly or subtly) impress their peers and help alleviate their anxieties about how they’re perceived by others.
However, mature consumer societies are changing, and so is the ‘STATUSPHERE’: an increasing number of consumers are no longer (solely) obsessed with owning or experiencing the most and/or the most expensive. Our definition:
STATUSPHERE | As consumers are starting to recognize and respect fellow consumers who stray off the beaten consuming-more-than-thou-path, ‘new’ status can be about acquired skills, about eco-credentials, about generosity, about connectivity… All of this makes for a far more diversified ‘STATUSPHERE’ than most brands and organizations have traditionally catered to. Time to really figure out how and where your customers are now finding their status fix.
