10 Crucial Consumer Trends for 2010…

Trendwatching.com have much to reveal to us, and the 2010 trends briefing is no exception. I strongly recommend you take the time out to give the whole briefing a good hard read…

First of all: It’s going to be another interesting year. Has the global recession really, officially ended? And if so, will the aftermath cause pains for years to come? Whatever the outcome, we find ourselves spotting more recession-proof opportunities than ever before. Why? Consumers, recession-stricken or not, still value innovations that are pragmatic, or exciting, or those that save them money, or entertain them…. oh well, you get the picture.Time to get busy again!

Here’s an overview:
1. Business as Unusual
Forget the recession: the societal changes that will dominate 2010 were set in motion way before we temporarily stared into the abyss.

2. Urbany
Urban culture is the culture. Extreme urbanization, in 2010, 2011, 2012 and far beyond will lead to more sophisticated and demanding consumers around the world.

3. Real-Time Reviews
Whatever it is you’re selling or launching this year, it will be reviewed ‘en masse’, live, 24/7.

4. (F)luxury
Closely tied to what constitutes status (which is becoming more fragmented), luxury will be whatever consumers want it to be over the next 12 months.

5. Mass Mingling
Online lifestyles are fueling and encouraging ‘real world’ meet-ups like there’s no tomorrow, shattering all cliches and predictions about a desk-bound, virtual, isolated future.

6. Eco-Easy
To really reach some meaningful sustainability goals this year, corporations and governments will have to forcefully make it ‘easy’ for consumers to be more green, by restricting the alternatives.

7. Tracking and Alerting
Tracking and alerting are the new search, and 2010 will see countless new INFOLUST services that will help consumers expand their web of control.

8. Embedded Generosity
This year, generosity as a trend will adapt to the zeitgeist, leading to more pragmatic and collaborative donation services for consumers.

9. Profile Myning
With hundreds of millions of consumers now nurturing some sort of online profile, 2010 is a good year to introduce some services to help them make the most of it (financially), from intention-based models to digital afterlife services.

10. Maturialism
2010 will be even more opinionated, risqué, outspoken, if not ‘raw’ than 2009; you can thank the anything-goes online world for that. Will your brand be as daring?

Definitely worth reading on…

Related posts:

1. Half a Dozen Consumer Trends for 2009
2. Generation G – trendwatching.com
3. FOREVER TRENDS – How to delight women, the gay community and boomers
4. 8 Important Customer Trends for 2008
5. It’s 2009. Are these trends and new business ideas on your radar?

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