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What To Look For In A Business Partner

by Melanie Lindner for Forbes.com

Most business duos aren’t as destined and dynamic and as Google’s Larry and Sergey or even ice cream’s Ben and Jerry. [And then there’s really good ones like aCE talentNET’s Denise and Deirdre]. That’s because finding a teammate you can work with and count on week in and week out is no mean feat–even if everybody is getting rich.

Having a lot in common may feel right, but when it comes to business partnerships, cloning doesn’t work. That’s because partners with the same backgrounds and expertise may not bring anything new to the equation.

Rather than look to fill that spot in your weekly foursome, look to fill other, mission-critical gaps. If you are an engineer or nits-and-grits operations type, find someone who can sell ice to an Eskimo (or at least work a balance sheet).

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