It’s been another challenging year for Australia’s sales professionals. While most sectors have now weathered the storm of the GFC, markets remain tough, buyers remain reluctant to spend and sales people continue to be tested. And while economic conditions are expected to improve in the coming 12 months, 2011 looks set to throw up a new set of challenges.
Without doubt the second decade of the 21st century will bring unprecedented change in how we sell and do business. With many businesses wondering what to expect and how to align their sales efforts moving forward, Barrett has identified the 12 Sales Trends of 2011.
It’s a list that highlights the holistic approach sales professionals need. Today’s sales person must be able to demonstrate leadership, an ability to collaborate, an ability to develop personal relationships with their clients and, above all, integrity.
As you read these trends, think hard about those that will have the greatest impact on your sales efforts next year, then go to our 12 Sales Trends in 2011 Poll to tell which trends will be on your radar in 2011.
- Half a Dozen Consumer Trends for 2009
- 8 Important Customer Trends for 2008
- trends…from a consumers point of view
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