The July / August 2008 edition of Trend Briefing is now online, covering INNOVATION AVALANCHE, including new and updated trends, and no less than 41 new business ideas, many of them begging to be introduced to the Australian market.
So… time to finally dream up that new product or startup.
You know you want to 😉
INNOVATION AVALANCHE: There’s more innovation happening than ever before. New brands, new niches, new concepts, new products, new services and new experiences are flooding an equally fast expanding number of markets. Just as important, there are more freely available sources to track these innovations than ever before. And all of this is coming to (if not at) you from every corner of the world. The GLOBAL BRAIN has been unleashed, and there’s nowhere to hide for those who aren’t part of it.
The link between INNOVATION AVALANCHE and trends? As focused as we are on emerging consumer trends, we never tire of pointing out that trends are only good for one thing: helping you get inspired to innovate, to come up with new goods, services and experiences for (or even better, with) your customers.
Now, one easy way to get started is by taking a look at innovative companies around the world that are already capitalizing on trends, and learn from them. But before you dive into the many trends and examples we’ve selected for you, a few quick pointers…
- FOREVER TRENDS – How to delight women, the gay community and boomers
- Google’s nine principles of innovation
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