The Four-Letter Word That Makes You and Your Work Irresistible…

For By Mark Sanborn

Some years ago I wrote a book about an extraordinary individual who loves his work. My editor at the time deleted the word love every place I used it. Instead, he suggested using the phrase ‘generosity of spirit.’

‘Why not love?’ I inquired.

‘Because the word love freaks out businesspeople,’ he responded.

I couldn’t agree more (great title too!)
Do you agree? read on

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