All posts tagged build a Mother of a Business

Online Strategy = Disruptive Thinking

As noted in late 2013, Bernard Salt the demographer comments, “all the global financial crisis did was to accentuate a social and technological trend in shopping that was already well under way. I suspect the same logic applies to recent profound changes in business. Business is always looking for operational efficiencies, one response has been the contrarian pursuit of new opportunities. But here’s the twist. The new business opportunities coming out of the past five years have split into two categories: the conventional and the unconventional.” Disruptive Thinking is unconventionally very exciting; it is also the way of the future. Business Owners should…

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do you have a website for sale?

Whilst each of you are determining your own Online Business Strategy, I’ve been working on mine. That is, I am now in hot pursuit of Online Businesses and websites as a potential purchase for myself and/or my network of potential buyers… Do you have one? Is your Online Business/website: profitable? traffic savvy? niche driven? older than 12 months? ready to be sold? priced to buy? If yes to any of the above, please contact me at sell@theentrepreneurialmother.com advising the above details and the best way to contact you?

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what does going Online mean to YOU, the Business Owner?

It will fundamentally change the way the Business you built operates. Are you OK with that? Really? Because if you do want to pursue this path, you will need to be. You started the business one way, which may now potentially look and feel a whole lot different. And you have to be fine with this evolution. If you find you are not then maybe it’s time to best get out of the way… If you want your Business to be 21st century ready, then going Online has to feature as part of the growth plans. This is where you…

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the Online RollOut Plan…

Your Online Strategy needs to be documented and reviewed with all parties who will help you implement and maintain it. Effective plans should include: shall we rework or rebuild current online presence? what actions we plan to take over time will we be static or dynamic? who will be the single command and control point? key points now worthy of mention what is the order of priority? what are our resource requirements what is the budget, with estimated one-time and ongoing costs? what are our assumptions? how will we measure results? what new information do we need? what new activities may…

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who cares about what’s done Online and how do they?

This is about assessing your current online channels and how these are performing in relation to your goals, costs, and time taken to maintain them. In other words, who’s buying, who cares and is it worth pursuing in it’s current form? It’s often helpful to use analytics tools to understand how you’re found online and who your customers are, as well as their current comments about your products and services.Questions to include: Who is in our immediate community? Who comprises our indirect community? Where are our communities hanging out online? What is their opinion on our brand, products and services?…

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what’s worked Online and what needs to?

This is all about defining the specific goals, deliverables, project sponsors and internal and external team members your Business wants to get from its Online Strategy activities. Whilst it sounds rather large, potentially draining and incredibly time-consuming, it does not need to be like that. Not in the way I do it anyway… Questions to be reviewed and answered: assess the current environment what are we good at? how do we know what we’re good at? who is the audience? what do they want? what does we want? why do they buy? why do we think they buy? who are our…

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to add an equity partner or not to add, that Is the question?

I’m always curious to know why Business Owners quite freely jump to the suggestion of bringing in an equity partner when thinking of growth. Especially if they claim they have funds to add to the pot! Whereas the option of Growth by Acquisition rarely gets a look in. I’m not suggesting for one minute that it’s not an option, not at all. But it is often flippantly thrown about as one of a number, almost without real considered thought behind it. Knowing someone, whether it be for a long time or short, does not mean you know what they will…

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How Long Do You Hang On To The BIG Idea?

An idea has been rolling along, sometimes with momentum and other times stalled, for 14 years now. It is still almost the centre of the Dreamers world. Money has been spent, aeroplanes have been boarded, presentations have been made, so many coffees, lunches and dinners consumed… but has it all worth it? Will the “thing” ever get over the line? Well, the Dreamer thinks so. Met him for coffee today (yes, another one) and got the updates on the status of a number of ongoing projects, all related to the BIG dream. With a select few that help keep it…

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To Get Clear Is To Be Clear…

Today I spent time in a meeting that I had arranged but was being led by another party. The reason for the meeting was to help the Business Owners “get clear”… “Get Clear”about what? About their options, as opposed to pinging around from one option to another in the hope that one sticks! This is what happens when you don’t know who to talk to, nor do you know how to find the right person. Mind you, it happens to all of us when we are moving into new territory! When it’s a big ticket item like hanging on to…

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