All posts tagged business name

What’s in a name? Why your start-up’s name is more important than you think…

When starting up a new business, the name may take a backseat at first as you find investors, refine a product, and research your target demographic. However, a standout name can make all of these tasks more effective. Furthermore, if you plan to sell your business down the road you need a name that will be transferable to another owner. A business’s name is integral to its value as a brand. Always keep the end goal of selling your business in mind as you launch a start-up, and avoid the most common naming pitfalls. Image Source: Pixabay Why Names Matter…

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