theentrepreneurialmother.com.au » business

12 Sales Trends for 2011 – Sue Barrett

theEmother — Fri, 14 Jan 2011 04:47:27 +0000

It’s been another challenging year for Australia’s sales professionals. While most sectors have now weathered the storm of the GFC, markets remain tough, buyers remain reluctant to spend and sales people continue to be tested. And while economic conditions are expected to improve in the coming 12 months, 2011 looks set to throw up a new set of challenges.

Without doubt the second decade of the 21st century will bring unprecedented change in how we sell and do business. With many businesses wondering what to expect and how to align their sales efforts moving forward, Barrett has identified the 12 Sales Trends of 2011.

It’s a list that highlights the holistic approach sales professionals need. Today’s sales person must be able to demonstrate leadership, an ability to collaborate, an ability to develop personal relationships with their clients and, above all, integrity.

As you read these trends, think hard about those that will have the greatest impact on your sales efforts next year, then go to our 12 Sales Trends in 2011 Poll to tell which trends will be on your radar in 2011.
read on…

Make Your Web Site a Real-Time Machine…

theEmother — Sun, 05 Dec 2010 03:13:43 +0000

By David Meerman Scott for ChangeThis.com

So ubiquitous have Web sites become that it’s hard to believe they’ve been with us for less than 20 years. It was the 1994 introduction of the browser-enabled World Wide Web that gave birth to the Web site. Since then they have gone through about four stages of evolution…
Now, we’re entering a fifth era of the evolution: transformation of the Web site into a real-time marketing (and sales) machine. This is the natural evolutionary outcome of a process that started with a new way to slip brochures under people’s doors… read on

EXCEPTIONALL…the rise of new powerhouses in new brands

theEmother — Mon, 29 Nov 2010 02:53:02 +0000

www.trendwatching.com. One of the world’s leading trend firms, trendwatching.com sends out its free, monthly Trend Briefings to more than 160,000 subscribers worldwide… here is the latest

With the entire world now battling it out in the consumer arena, the number of innovations aimed at consumers from Brazil to Belgium is staggering. Enjoy!

EXCEPTIONALL | “Exceptional B2C (business to consumer) innovations will increasingly come from all corners of the globe, with brands and talent from emerging markets in particular getting ready to shine.”

Now that virtually the entire world has joined the consumer arena, prepare for an avalanche of new brands, entrepreneurs and innovations from ‘emerging’ markets that will have global potential and appeal. From aggressive Chinese brands to Turkish creatives to Brazilian apparel, we’re seeing a sharp increase in world-class companies that can and will compete for consumers’ Dollars, Reais, Euros, Pounds, Rupees, Rands, or Liras.

Sure, the expansion of global markets creates new opportunities for existing well-known brands, but the real story of the rise of these new powerhouses is the new brands that are making waves, both within their domestic markets, but increasingly outside these, competing and even beating the established, entrenched incumbents at their own game. One thing’s for certain – the range of brands that consumers covet will be even more diverse in twenty, ten or even five years… read on

Look Around the Corner, not just ahead…

theEmother — Tue, 19 Oct 2010 02:43:03 +0000

By Robert H. Bloom for ChangeThis.com

Today, looking ahead is useless. Prior to this moment in our world, ‘looking ahead’ was the time-tested protocol, perhaps essential and potentially valuable when the world told time in seconds, not nanoseconds. Today, it is almost useless, because when you ‘look ahead,’ you will see and learn little or nothing… read on

Survival of the Simplest: The Micro-Script Rules

theEmother — Thu, 14 Oct 2010 02:26:42 +0000

By Bill Schley for ChangeThis.com

I have found out how to simplify the confused and mucked-up world of communications so that your message can penetrate the maelstrom of modern media, whether you are a global corporation, a local politician, a college lecturer, a sales rep or a start-up. I have a magic bullet that will sharpen whatever story you have to tell so that it gets to the heart of the matter, cuts through mental barriers and lodges easily in the mind. As an advisor to companies, politicians and institutions of higher learning, I’ve been thinking about this problem for about twenty years, and have been figuring out the solution for the last two. I don’t know how to de-complicate my cable bill, or untangle the knots in the U.S. Congress, but I do know about this. This is my small part to play in the crusade.

So here’s your answer…read on

ICA reports Small Business Policy and Program failure…

theEmother — Thu, 07 Oct 2010 09:36:37 +0000

ICA Overview:

Professor Ken O’Neill is one of the world’s pre-eminent authorities on small and medium policies. In a keynote address to the International Small Business Congress, Professor O’Neill has declared that government policies and programmes for SMEs globally over the last 25 years have produced no results and are a complete waste of money. He called for urgent review and reform. Below is an edited profile of Professor O’Neill and an edited version of his speech.

This talk will suggest that much of what we variously (and imprecisely) describe as enterprise entrepreneurship and small business policy probably doesn’t work—with great waste of money as a result.

We say it doesn’t work because overall rates of entrepreneurship or business growth are not rising or, where they are, it is difficult to attribute them to specific policy interventions of the sort which are universally applied… read on

WON – the entrepreneurial mother wins the Business Mums Network Blog Award

theEmother — Fri, 01 Oct 2010 02:35:13 +0000

a BIG thank you to all who voted…

Winning an award such as the Business Mums Network Blog Awards will help to brings the wonderful and inspiring stories of all entrepreneurial mothers, especially the primary breadwinners, out of the shadows. Given there are so many of us, and growing, what’s wrong with world domination!

“Vote for My Blog” in the Business Mums Network Blog Awards…

theEmother — Mon, 27 Sep 2010 10:43:26 +0000

…please! 3 days to go…
Winning an award such as the Business Mums Network Blog Awards will help to bring the wonderful and inspiring stories of all entrepreneurial mothers, especially the primary breadwinners, out of the shadows. Given there are so many of us, and growing, what’s wrong with world domination!

All you have to do is click here and vote for this blog in particular. How simple is that!

Thank you in advance…

Keen Thinker v9 book Summaries plus more…

theEmother — Sat, 25 Sep 2010 04:37:53 +0000

Apart from the latest Keen Thinker providing plenty to read and think about… it also includes their “top ‘o the Pile” Book Summaries of the latest books…

The Happiness Advantage;
The Exceptional Presenter goes Virtual;
Driven to Lead;
Empowered;
Defy Gravity.

There’s also a thought provoking piece – “In the Defense of Business Books”… a genre I am particularly fond of, but I suspect I am in the minority!
read on…

“Vote for my Blog” in the 2010 Business Mums Network Blog Awards…

theEmother — Wed, 22 Sep 2010 00:49:25 +0000

…please!
Winning an award such as the Business Mums Network Blog Awards will help to bring the wonderful and inspiring stories of all entrepreneurial mothers, especially the primary breadwinners, out of the shadows. Given there are so many of us, and growing, what’s wrong with world domination!

All you have to do is click here and vote for this blog in particular. How simple is that!

Thank you in advance…