All posts tagged customers

It’s really not about you: It’s about your customers…

Given this time of year, with its ever-increasing pace… how well have you looked after the people you serve? Really? Could you have done better? What will you do better? “Truly understanding how you are perceived by your customers is pivotal to growth and development. One path to achieve this, is making the commitment to become “brutally” customer-centric. This requires exploring your customer’s journey – and gathering information about key “touch points” along the way. What do your customers really think of your sales organization? Product offerings and processes? Your level of service? You may be completely surprised to hear what your customers…

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“Stickier” products and services are not the only way to Grow Business…

Interesting there’s no mention of growth via buying a business… CUSTOMER relationships and business diversification have topped the list of growth strategies for Australia’s small and medium enterprises this year. Despite a volatile economy, a MYOB survey of more than 1000 SME owners found the most common objectives for Australian business owners in 2012 in terms of clients and revenue were to strengthen customer relationships and expand business development activity. MYOB found in its most recent Business Monitor research that 49% of owners were aiming for client/revenue growth in 2012 (an increase of three percentage points on the prior year)….

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