All posts tagged digital strategy

A Website Does NOT an Online Strategy Make…

Another day, another conversation with a Business Owner who thinks that having a website covers off the Online Strategy question… IT DOES NOT! A website forms part of an Online Strategy, absolutely. But is it not the be-all that ends-all. In fact it is only a small part of the overall digital consideration. From a “Sale-ability” point of view, when asked about what digital | online strategies are in place, if “I’ve got a website” is offered as the answer, the potential buyer will start rubbing their hands together in glee (if it’s a business they want that is). Why?…

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If you are in Professional Services, Don’t Forget your #OnlineStrategy (especially if you want to Sell)

  What many professional services firms are forgetting… being complacent and not moving with times make it almost impossible to Sell your Business. But then you knew that, right? Professional services firms are known as the “safest” b2b marketers, only second behind that of the medical industry. Still stuck in the dark ages, many professional services firms still believe that ‘good work speaks for itself’and “you need to find the clients pain” ensuring that they keep it “safe” when embarking on marketing of any kind, rather than looking deep into customer insights to drive leads and create more sustainable client relationships. What professional…

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