EXCEPTIONALL…the rise of new powerhouses in new brands
www.trendwatching.com. One of the world’s leading trend firms, trendwatching.com sends out its free, monthly Trend Briefings to more than 160,000 subscribers worldwide… here is the latest
With the entire world now battling it out in the consumer arena, the number of innovations aimed at consumers from Brazil to Belgium is staggering. Enjoy!
EXCEPTIONALL | “Exceptional B2C (business to consumer) innovations will increasingly come from all corners of the globe, with brands and talent from emerging markets in particular getting ready to shine.”
Now that virtually the entire world has joined the consumer arena, prepare for an avalanche of new brands, entrepreneurs and innovations from ‘emerging’ markets that will have global potential and appeal. From aggressive Chinese brands to Turkish creatives to Brazilian apparel, we’re seeing a sharp increase in world-class companies that can and will compete for consumers’ Dollars, Reais, Euros, Pounds, Rupees, Rands, or Liras.
Sure, the expansion of global markets creates new opportunities for existing well-known brands, but the real story of the rise of these new powerhouses is the new brands that are making waves, both within their domestic markets, but increasingly outside these, competing and even beating the established, entrenched incumbents at their own game. One thing’s for certain – the range of brands that consumers covet will be even more diverse in twenty, ten or even five years… read on
