All posts tagged face-to-face

The Face-to-Face Manifesto: Back to the Future…

“It is undeniable that Facebook, the king of the social media hill, has accumulated a huge number of users who spend growing amounts of time on the site. Its growth and ability to attract a loyal and highly networked audience is to be admired. For brands, however, it is far from the Holy Grail of marketing. Facebook and other online social networks represent merely one channel out of many that marketers can tap to spark a powerful word of mouth wave. And when looked at in the context of the ‘total social’ opportunity, it is but one very small part…

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