the Online RollOut Plan…

20131231-152907.jpg

Your Online Strategy needs to be documented and reviewed with all parties who will help you implement and maintain it.
Effective plans should include:
  • shall we rework or rebuild current online presence?
  • what actions we plan to take over time
  • will we be static or dynamic?
  • who will be the single command and control point?
  • key points now worthy of mention
  • what is the order of priority?
  • what are our resource requirements
  • what is the budget, with estimated one-time and ongoing costs?
  • what are our assumptions?
  • how will we measure results?
  • what new information do we need?
  • what new activities may be required?
  • what is your competition doing? do we need to be doing it?
  • what “push” mechanisms to use?
  • what activities to participate in to initiate “pull” interest?
  • how to factor in mobile optimisation?
  • what other tools shall we review?
  • what content and in what order?
  • what social platforms?
  • what technology platforms?

This is all about determining how to get the Online Strategy up and running, in as short a time frame as acceptable

It’s often helpful to use analytics tools to understand how you’re found online and who your customers are, as well as their current comments about your products and services.Questions to include:
  • Who is in our immediate community?
  • Who comprises our indirect community?
  • Where are our communities hanging out online?
  • What is their opinion on our brand, products and services?
  • How do they react to items we request from them?
  • Who are the influencers?
  • Who are the followers?
  • What are the comments made?
  • Where are the comments made?
  • How often do we review?
  • How often do we ask for feedback?
  • What do we do with the feedback when we get it?
  • Who is in charge of the feedback loop?
  • Who should be in charge?
  • Are we even in front of the right audience?
  • What would be the ideal for our business?
  • What are our competitors doing? Does it matter?
  • What options does this present?
  • Should we build or buy?

Answering these questions is all about addressing why our customers will want to care and empowering them to share because they want to…

what’s worked Online and what needs to?

20131231-151833.jpg

This is all about defining the specific goals, deliverables, project sponsors and internal and external team members your Business wants to get from its Online Strategy activities. Whilst it sounds rather large, potentially draining and incredibly time-consuming, it does not need to be like that. Not in the way I do it anyway…

Questions to be reviewed and answered:

  • assess the current environment
  • what are we good at?
  • how do we know what we’re good at?
  • who is the audience?
  • what do they want?
  • what does we want?
  • why do they buy?
  • why do we think they buy?
  • who are our advocates?
  • what are their demographics?
  • what have they bought previously?
  • what are the “longtail” segments?
  • what are the trends?
  • how are we tapping into the trends?
  • what do we want done?
  • how do we measure what we’re doing?
  • what does the collection of the information mean?
  • what are we doing differently as a result of this information?
  • what technology is currently in use?
  • what technology needs to be accessed?
  • how will the offline/online businesses work together?
  • who will do what?
  • what options do we have?
  • how will we know we’ve got it right?

All these questions focus on Getting Clear
How clear are you?

Very Excited to be Westpac Ruby Connection W@W of the Month…

RubyConnectionW@W Denise Hall

Smart ways out – starting with the end in mind can make a real difference to your bottom line, says business strategist Denise Hall. “

This is how the piece about me is introduced in the latest Westpac Ruby Connection enewsletter starts, and it goes on to say…

“We discuss the business lifecycle and we talk about start-up and growth. Maybe, we get a few tips about exiting the business. In my opinion finishing unfinished business – starting with the end in mind – deserves the same consideration as birth and growth or you risk losing out or even packing it away, without satisfaction,” says Denise.

I haven’t figured out why, yet, but very few business owners regard their business as an asset,” Denise continues.

A ‘sellability score’, helping you tick off the boxes around what buyers look for in a business can be a very helpful tool and it’s one that Denise has accessed, for anyone to use. The take-home message for sellers: buyers buy profit not potential.

Very pleased and excited that the message of “Finishing Unfinished Business” and even as importantly, the notion of building a business as an asset is slowly but surely getting out there. Clearly Westpac and the Ruby Connection see it as a topic worth sharing.

Even better to see this int he same publication as the launch this years 100 Women of Influence Awards. I’ll be curious to see how many of them are business owners who have built an asset, way larger than they had initially thought… time will tell

 

TEMpting: how Business Sellers and Buyers have been tempted this week…

What are you waiting for? GET YOUR SCORE…

[If any of the following tickle your fancy, please contact me by emailing sell@theentrepreneurialmother.com letting me know which one it is…]

 BS9 = Specialist Leadership and Talent Management Provider

Completed Sellability Score.
Looking to a 2013-14 kick off, getting all ducks in a row in the meantime.
*
BS14 Leading Book Supplier
Completed Sellability Score
Financials received, more to come. Currently going through refinancing dramas!
*

GET YOUR SCORE…

*

BS19 Leading Wedding Services Provider
1st meeting had, waiting on Stage 2 financials – meeting to be set
*
BS22 Business “Consultancy”
Completed Sellability Score
Stage 2 of process in play = Confidential Data Analysis

*
BS23 Health and Well Being Studio
engagement locked in
FOR SALE

*
BS26 Professional Services
Completed Sellability Score
“Business Planning; in Reverse!” session conducted, decision due end of July.
*
BS27 Training Services Provider
via Linked In
Stage 3 of process in play = Pricing and Proposal
*
BS28 Manufacturer
Completed Sellability Score
Referral, greatly appreciated. Stage 1 and 2 of process in play = 1st meeting June 20 and financials requested
*
BS29 Accountancy
Referral, greatly appreciated. First meeting postponed to August.
*
BS30 Online Business
Completed Sellability Score
Had started down process, but stalled…now back on track
*
BS31 Pub and Restaurant
Referral, greatly appreciated. 20% minority shareholder who is desperate to get over. Discussed options…
*
BS32 Vending Machines
Completed Sellability Score
Looking to move interstate and looking to divest themselves of profitable business. Stage 1 of process in play = 1st meeting
*
GET YOUR SCORE…
*
The “Sellability Score” reports continue to dribble in each and every week.
More calls to make as a result and more emails to send 🙂
Onwards and Upwards!

 

Pin It on Pinterest