by theEmother | Jan 6, 2014 | build a Mother of a Business, business ideas & thinking, Finish Unfinished Business, Online Strategy incl. www, so you think you're in business, start with the end in mind, the business model
This is all about defining the specific goals, deliverables, project sponsors and internal and external team members your Business wants to get from its Online Strategy activities. Whilst it sounds rather large, potentially draining and incredibly time-consuming, it does not need to be like that. Not in the way I do it anyway…
Questions to be reviewed and answered:
- assess the current environment
- what are we good at?
- how do we know what we’re good at?
- who is the audience?
- what do they want?
- what does we want?
- why do they buy?
- why do we think they buy?
- who are our advocates?
- what are their demographics?
- what have they bought previously?
- what are the “longtail” segments?
- what are the trends?
- how are we tapping into the trends?
- what do we want done?
- how do we measure what we’re doing?
- what does the collection of the information mean?
- what are we doing differently as a result of this information?
- what technology is currently in use?
- what technology needs to be accessed?
- how will the offline/online businesses work together?
- who will do what?
- what options do we have?
- how will we know we’ve got it right?
All these questions focus on Getting Clear…
How clear are you?
by theEmother | Jul 15, 2013 | build a Mother of a Business, business ideas & thinking, entrepreneur trends (past & present!), entrepreneurial mothers, EXIT execution, exit strategy, Finish Unfinished Business, how to sell a business, Sell Your Business, SELL your Mother of a Business, Sellability Score, start with the end in mind, women in business case studies
Smart ways out – starting with the end in mind can make a real difference to your bottom line, says business strategist Denise Hall. “
This is how the piece about me is introduced in the latest Westpac Ruby Connection enewsletter starts, and it goes on to say…
“We discuss the business lifecycle and we talk about start-up and growth. Maybe, we get a few tips about exiting the business. In my opinion finishing unfinished business – starting with the end in mind – deserves the same consideration as birth and growth or you risk losing out or even packing it away, without satisfaction,” says Denise.
“I haven’t figured out why, yet, but very few business owners regard their business as an asset,” Denise continues.
A ‘sellability score’, helping you tick off the boxes around what buyers look for in a business can be a very helpful tool and it’s one that Denise has accessed, for anyone to use. The take-home message for sellers: buyers buy profit not potential.
Very pleased and excited that the message of “Finishing Unfinished Business” and even as importantly, the notion of building a business as an asset is slowly but surely getting out there. Clearly Westpac and the Ruby Connection see it as a topic worth sharing.
Even better to see this int he same publication as the launch this years 100 Women of Influence Awards. I’ll be curious to see how many of them are business owners who have built an asset, way larger than they had initially thought… time will tell
by theEmother | Jun 14, 2013 | BUY a Business, Buy a Mother of a Business, Consultant EXIT Options, EXIT execution, exit strategy, Finish Unfinished Business, growth by acquisition, how to sell a business, Sell Your Business, SELL your Mother of a Business, Sellability Score, so you think you're in business, start with the end in mind, TEMpting, the business model
What are you waiting for? GET YOUR SCORE…
[If any of the following tickle your fancy, please contact me by emailing sell@theentrepreneurialmother.com letting me know which one it is…]
BS9 = Specialist Leadership and Talent Management Provider
Completed Sellability Score.
Looking to a 2013-14 kick off, getting all ducks in a row in the meantime.
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BS14 Leading Book Supplier
Completed Sellability Score
Financials received, more to come. Currently going through refinancing dramas!
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GET YOUR SCORE…
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BS19 Leading Wedding Services Provider
1st meeting had, waiting on Stage 2 financials – meeting to be set
*
BS22 Business “Consultancy”
Completed Sellability Score
Stage 2 of process in play = Confidential Data Analysis
*
BS23 Health and Well Being Studio
engagement locked in
FOR SALE
*
BS26 Professional Services
Completed Sellability Score
“Business Planning; in Reverse!” session conducted, decision due end of July.
*
BS27 Training Services Provider
via Linked In
Stage 3 of process in play = Pricing and Proposal
*
BS28 Manufacturer
Completed Sellability Score
Referral, greatly appreciated. Stage 1 and 2 of process in play = 1st meeting June 20 and financials requested
*
BS29 Accountancy
Referral, greatly appreciated. First meeting postponed to August.
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BS30 Online Business
Completed Sellability Score
Had started down process, but stalled…now back on track
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BS31 Pub and Restaurant
Referral, greatly appreciated. 20% minority shareholder who is desperate to get over. Discussed options…
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BS32 Vending Machines
Completed Sellability Score
Looking to move interstate and looking to divest themselves of profitable business. Stage 1 of process in play = 1st meeting
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GET YOUR SCORE…
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The “Sellability Score” reports continue to dribble in each and every week.
More calls to make as a result and more emails to send 🙂
Onwards and Upwards!