Unearth Growth by Digging in the Dirt

by theEmother | Sep 12, 2007 | business ideas & thinking, growth by acquisition, so you think you're in business, the business model

by Richard Watson

Everything you need to know about innovation is growing (and dying) in a garden near you.

There is an element of business, which, as far as I know, has never been written about. Business is like gardening. That’s right; growing a business is like growing a tree. I know this sounds flaky, and I’ve probably lost many of you at this point, but for those of you that remain, consider this: most metaphors about business are about sport or war. This is useful, but the fatal floor in these analogies is that both have an end point in the immediate future. Moreover, the objective of both is to defeat a clearly defined enemy. Aims and outcomes are always fairly clear.

But business isn’t like that and neither is gardening…