All posts tagged grow database

what does “building a database” actually mean?

I mean really. What does building a database mean to your business? If it’s only about adding names to a spreadsheet and saying there’s a large number, that’s not enough. It has to be about the level of engagement with the client/customer that you’re adding to the list. Add as many names and contact details as you like. But the value is actually in the relationship you build with these people. Do you engage with them? Do you touch base with them on a regular basis? Do they come back to you and buy? comment? ask questions? If they don’t,…

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