All posts tagged heartland

#OpportunityAlert: would what you do work in the New Heartland?

Is Your Brand Missing the Mark with 60% of U.S. Consumers? By Paul Jankowski Published Feb. 18, 2015  “There’s one part of the country where, I think, many brands are completely missing the mark: it’s what I call the New Heartland. It’s made up of the Southwest, Midwest, and parts of the Southeast and is home to 60% of all U.S. consumers. It’s a massive and influential cultural segment that is largely misunderstood and underserved by advertisers—and a huge opportunity for brands willing to make the effort. So how do brands effectively reach the New Heartland?” Read all about it at

Page 1 of 1