All posts tagged human condition

The HUMAN Brand: How We Relate to People, Products and Companies…

“Social psychologists have determined that primitive humans, in their struggle for existence, developed the ability to judge other people almost instantly along two categories of perception, which are known as warmth and competence. In fact, all humans have a primal, unconscious ability to make these two crucial judgments with a high degree of speed and accuracy: What are the intentions of this person toward me? And how capable are they of carrying out those intentions? […] We apply these warmth and competence judgments in all our relationships, including those involving commercial transactions. Companies and brands have the same capacity to…

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Struggle is the human condition; Hope is the human spirit…

“Just about everyone you come across today is going through some kind of struggle in their lives. Most people bear such a heavy burden, quietly and alone, so focused on making sure it looks like they have everything under control that they forget they don’t have to have it all under control, and they certainly don’t have to walk their road alone. That there is hope and help, if they would only look for it. You’re probably going through a struggle right now, even as you read this.” By Nate St. Pierre for ChangeThis.com

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