All posts tagged leon gettler

Harry Potter and The Prisoners of Business

by Leon Gettler The release of JK Rowling’s Harry Potter and the Deathly Hallows, nicely timed with the release of the fifth Harry Potter movie, has been an extraordinary business phenomenon. Extraordinary because the publishers and booksellers have not done that well. As research out of Emory University in Atlanta suggests, it has exposed weaknesses in the publishing industry but it might also illustrate new trends that are reshaping business. The effect is magic. Marketing professors and sociologists say it highlights how innovations now spread through word of mouth, instant messaging and web sites. The book sales have also been…

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