All posts tagged marketing

5 Ideas for Pinterest Boards That Can Help Build Your Brand; got Business Accounts now…

As a growing number of consumers jump on the Pinterest bandwagon, the opportunities to use the social-media site for business have grown exponentially. Pinterest recently launched business accounts, allowing users to define their accounts as businesses or brands, and the possibilities for using the site to promote your business, book or product are becoming significant. If you’re interested in getting started on Pinterest, but don’t know where to begin, consider the following ideas for boards that can help build your brand… click here  

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“Vote for my Blog” in the 2010 Business Mums Network Blog Awards…

…please! Winning an award such as the Business Mums Network Blog Awards will help to bring the wonderful and inspiring stories of all entrepreneurial mothers, especially the primary breadwinners, out of the shadows. Given there are so many of us, and growing, what’s wrong with world domination! All you have to do is click here and vote for this blog in particular. How simple is that! Thank you in advance…

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Wealth by Marketing… what an entrepreneurial way to do it!

A quick one today… I have just enrolled in a 1-day event called “Wealth from Marketing”, so I thought I would share it with you also… This event is bringing together 3 marketing legends including: * Jay Conrad Levinson – the father of Guerrilla Marketing and * Joel Roberts, one of the best Media & Communications experts in the world. It’s a once-in-a-lifetime event. If you want to join me, I have organised a free ticket for you, valued at $597. Just click on the link below to get your tickets, with my compliments: http://www.wealthfrommarketing.com.au/?af=CLO2037965 I hope to see you…

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The Single Greatest Marketing Tool

It’s called public relations. Here’s how to get the most out of it. By Lisa LaMotta Any entrepreneur can run a snazzy advertising campaign, if he or she is willing to pay for it. The trick is to get that kind of exposure without breaking the bank. Such is the allure of “public relations”–the discipline of shedding a benevolent light on a person, company or cause, mainly by tapping the news media. The press is a powerful force: Clearly, Amazon.com and Google offer great services, but appearing in some 13,000 news articles around the world in the last 30 days…

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Harry Potter and The Prisoners of Business

by Leon Gettler The release of JK Rowling’s Harry Potter and the Deathly Hallows, nicely timed with the release of the fifth Harry Potter movie, has been an extraordinary business phenomenon. Extraordinary because the publishers and booksellers have not done that well. As research out of Emory University in Atlanta suggests, it has exposed weaknesses in the publishing industry but it might also illustrate new trends that are reshaping business. The effect is magic. Marketing professors and sociologists say it highlights how innovations now spread through word of mouth, instant messaging and web sites. The book sales have also been…

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One; a few; most or all…

Seth Godin tells us that there are four kinds of marketing situations, and the approach to each is radically different. Yet most of the time, we lump them together as just plain ‘marketing’. Here’s a quick list of how the four differ: ONE: You’re a needle, the market is a haystack. Make your needle as sharp as you can, put it in as many haystacks as you can afford. Alternatively, you’ve already decided on your one (the date for the prom or the perfect job). In that case, throw the haystack out and engage in a custom, one-on-one patient effort…

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