All posts tagged online execution

A Website Does NOT an Online Strategy Make…

Another day, another conversation with a Business Owner who thinks that having a website covers off the Online Strategy question… IT DOES NOT! A website forms part of an Online Strategy, absolutely. But is it not the be-all that ends-all. In fact it is only a small part of the overall digital consideration. From a “Sale-ability” point of view, when asked about what digital | online strategies are in place, if “I’ve got a website” is offered as the answer, the potential buyer will start rubbing their hands together in glee (if it’s a business they want that is). Why?…

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Aren’t Late-in-the-Day Meetings Tough, especially when the questions just keep coming?

Had a 5:30 meeting today between a seller and a potential buyer. Thought this will be OK, out by 6:30 max, no problem. 7:30, still standing in the street with potential buyer, attempting to ask more questions… aaaarrrggghhhh Got to thinking, why this was so? Was the Information Memorandum not detailed enough? Was the potential buyer not prepared enough? Neither of these are the case. In fact, there was probably too much detail and prep! What it is… a potential buyer, who as an experienced buyer at that, is looking to buy into a market he does not understand. Actually, let…

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Top 5 Social Media Fails of 2012…

Good learning here #BusinessOwners… note to self: thoroughly think through#OnlineStrategy rollout and execution… Every experienced social media manager knows that social media can be unpredictable. Sometimes, you expect one kind of response from your social followers, but get something completely different instead. As a result, we have social media campaigns that go viral in the blink of an eye and online campaigns that turn total failures (see the infographic) and even cause quite a damage to the company’s reputation. But not everything is unpredictable in this life, of course, and certain conclusions can be drawn from other people’s so called social media fails. Live and…

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