All posts tagged online strategy

when is the best time to implement an Online Strategy?

Regardless of whether you are implementing your Online Strategy as part of your business growth plans or whether it’s part of your EXIT Strategy, the best time to start is NOW! Not only is the “Best Time” about demonstrating when your Business does what it does and when else it does/might do so (whether you’re directly involved or not). It’s also about forming part of your Finishing Unfinished Business criteria in terms of the timing to actually put your Business on the market. What I mean by that is, if you maintain sales intensity for a set period of time only,…

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why start with an Online Strategy in mind?

If you’ve been reading my blog for any length of time, you will know that I bang on about “start with the end in mind“. And how it’s really hard to do that without knowing what the “end” can look like. Throwing an Online Strategy into the mix may only add to the confusion… Yes, there are sound universal business practices that should be used at start-up and during growth (Online Strategy included), which would have you in the best shape when the urge to purge takes hold. However, even if you only start getting your ducks in a row…

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Buy | Sell websites – got one to sell?

  So I’ve been shopping haven’t I. Keen to make my next purchase. But… the ones I’ve looked at in the past week just haven’t met the mark. That said, I’m assuming that more websites will definitely come on the market progressively over the next weeks, once everyone is back in the swing of things, post the festive season. I must say though… how addictive is Flippa! I can get lost for hours trawling through all the sites on sale, most of which don’t meet my criteria but then it’s a bit like any shopping really. You can spend a…

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schools have to have an Online Strategy too…

  The school Daughter attends (pictured) has long recognised the need for an Online Strategy and like most businesses (of which a school is 0ne), the  expertise to deliver it is not inhouse. So last week I arranged one of my colleagues to sit down with the Sophia Mundi Steiner School Principal, the Parent Committee representative and Marketing Coordinator, the Chairman of the Board, the Registrar and myself to share and nut out what we proposed (based on previous conversations) and how to roll it out… a most productive meeting I must say. The Online Strategy is now full steam ahead,…

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Online Strategy = Disruptive Thinking

As noted in late 2013, Bernard Salt the demographer comments, “all the global financial crisis did was to accentuate a social and technological trend in shopping that was already well under way. I suspect the same logic applies to recent profound changes in business. Business is always looking for operational efficiencies, one response has been the contrarian pursuit of new opportunities. But here’s the twist. The new business opportunities coming out of the past five years have split into two categories: the conventional and the unconventional.” Disruptive Thinking is unconventionally very exciting; it is also the way of the future. Business Owners should…

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do you have a website for sale?

Whilst each of you are determining your own Online Business Strategy, I’ve been working on mine. That is, I am now in hot pursuit of Online Businesses and websites as a potential purchase for myself and/or my network of potential buyers… Do you have one? Is your Online Business/website: profitable? traffic savvy? niche driven? older than 12 months? ready to be sold? priced to buy? If yes to any of the above, please contact me at sell@theentrepreneurialmother.com advising the above details and the best way to contact you?

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what does going Online mean to YOU, the Business Owner?

It will fundamentally change the way the Business you built operates. Are you OK with that? Really? Because if you do want to pursue this path, you will need to be. You started the business one way, which may now potentially look and feel a whole lot different. And you have to be fine with this evolution. If you find you are not then maybe it’s time to best get out of the way… If you want your Business to be 21st century ready, then going Online has to feature as part of the growth plans. This is where you…

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the Online RollOut Plan…

Your Online Strategy needs to be documented and reviewed with all parties who will help you implement and maintain it. Effective plans should include: shall we rework or rebuild current online presence? what actions we plan to take over time will we be static or dynamic? who will be the single command and control point? key points now worthy of mention what is the order of priority? what are our resource requirements what is the budget, with estimated one-time and ongoing costs? what are our assumptions? how will we measure results? what new information do we need? what new activities may…

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who cares about what’s done Online and how do they?

This is about assessing your current online channels and how these are performing in relation to your goals, costs, and time taken to maintain them. In other words, who’s buying, who cares and is it worth pursuing in it’s current form? It’s often helpful to use analytics tools to understand how you’re found online and who your customers are, as well as their current comments about your products and services.Questions to include: Who is in our immediate community? Who comprises our indirect community? Where are our communities hanging out online? What is their opinion on our brand, products and services?…

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what’s worked Online and what needs to?

This is all about defining the specific goals, deliverables, project sponsors and internal and external team members your Business wants to get from its Online Strategy activities. Whilst it sounds rather large, potentially draining and incredibly time-consuming, it does not need to be like that. Not in the way I do it anyway… Questions to be reviewed and answered: assess the current environment what are we good at? how do we know what we’re good at? who is the audience? what do they want? what does we want? why do they buy? why do we think they buy? who are our…

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