All posts tagged positioning

#OpportunityAlert: would what you do work in the New Heartland?

Is Your Brand Missing the Mark with 60% of U.S. Consumers? By Paul Jankowski Published Feb. 18, 2015  “There’s one part of the country where, I think, many brands are completely missing the mark: it’s what I call the New Heartland. It’s made up of the Southwest, Midwest, and parts of the Southeast and is home to 60% of all U.S. consumers. It’s a massive and influential cultural segment that is largely misunderstood and underserved by advertisers—and a huge opportunity for brands willing to make the effort. So how do brands effectively reach the New Heartland?” Read all about it at


brilliant business mums awards… time to enter

The Motivating Mum Brilliant Biz Mum Awards are halfway through and doing fab – but waiting for your nomination!! Entries are only accepted until March 15, 11.59pm so you had better get cracking.. I’m sure I have no need to point out why doing such a thing is a good one to do. Apart from being a great positioning piece, it will also open up new frontiers that you have not yet been exposed to… Nominations are in these areas: Best Photo for Business (open to amateur and professional – it’s not so much technical as heart-based), Best Plan of Attack…

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