by theEmother | Feb 27, 2015 | build a Mother of a Business, business ideas & thinking, entrepreneur trends (past & present!), PrimeTimers, Seniorpreneurship, start with the end in mind, the business model
Is Your Brand Missing the Mark with 60% of U.S. Consumers?
By Paul Jankowski Published Feb. 18, 2015
“There’s one part of the country where, I think, many brands are completely missing the mark: it’s what I call the New Heartland. It’s made up of the Southwest, Midwest, and parts of the Southeast and is home to 60% of all U.S. consumers. It’s a massive and influential cultural segment that is largely misunderstood and underserved by advertisers—and a huge opportunity for brands willing to make the effort.
So how do brands effectively reach the New Heartland?”
Read all about it at ChangeThis.com
by theEmother | Mar 10, 2014 | build a Mother of a Business, business ideas & thinking, events, inspiring women, MEinc, so you think you're in business
The Motivating Mum Brilliant Biz Mum Awards are halfway through and doing fab – but waiting for your nomination!! Entries are only accepted until March 15, 11.59pm so you had better get cracking..
I’m sure I have no need to point out why doing such a thing is a good one to do.
Apart from being a great positioning piece, it will also open up new frontiers that you have not yet been exposed to…
Nominations are in these areas:
- Best Photo for Business (open to amateur and professional – it’s not so much technical as heart-based),
- Best Plan of Attack (who has a great business plan, marketing plan etc and knows where they are going and sticking to it!),
- Most out of the Box Marketing Campaign (who’s great at marketing their biz),
- Best not-for-profit mum (this can be a mum who runs a not-for-profit or who has just hosted a not-for-profit event),
- Best Budgeter (who does an amazing job of managing their budget for business) and,
- Best Written Piece (non-blog) (who has written an article or press release that reads really well).
Link to info on the Awards is: http://motivatingmum.com/events/383-brilliant-biz-mum-awards-info-entry
I would normally say feel free to ask me to nominate you, but in this case I am a judge in one of the categories so I wouldn’t want to be looking to pervert the cause of justice! If you feel a little uncomfortable nominating yourself, then ask your partner, friend, parent, lover to do it.
Remember, entries close March 15 with announcements April 1.
Good luck!
