All posts tagged PR

The Single Greatest Marketing Tool

It’s called public relations. Here’s how to get the most out of it. By Lisa LaMotta Any entrepreneur can run a snazzy advertising campaign, if he or she is willing to pay for it. The trick is to get that kind of exposure without breaking the bank. Such is the allure of “public relations”–the discipline of shedding a benevolent light on a person, company or cause, mainly by tapping the news media. The press is a powerful force: Clearly, Amazon.com and Google offer great services, but appearing in some 13,000 news articles around the world in the last 30 days…

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