Let your head follow your heart…

by theEmother | Jun 8, 2007 | build a Mother of a Business, business ideas & thinking, entrepreneur trends (past & present!), entrepreneurial mothers, inspiring women, so you think you're in business, start with the end in mind, the business model, women in business case studies

It is possible to successfully combine business with humanitarian values, Fran Molloy writes.

JACQUELINE Arias sold her first bag of fair trade coffee a year ago; she’s now projecting that her turnover next financial year will be over $3 million.

And while the rapid growth of her Republica Coffee business is striking, it’s the motivation behind Aria’s astounding success that is most inspiring: she insisted that her businessmodel be ethical.

“My ethics are paramount to me. When I discovered fair trade, I realised that it made absolute sense. I knew Australians,who are so egalitarian, would just fall in love with the concept of fair trade.”

Can you make your business model ethical?…