All posts tagged social media

Top 5 Social Media Fails of 2012…

Good learning here #BusinessOwners… note to self: thoroughly think through#OnlineStrategy rollout and execution… Every experienced social media manager knows that social media can be unpredictable. Sometimes, you expect one kind of response from your social followers, but get something completely different instead. As a result, we have social media campaigns that go viral in the blink of an eye and online campaigns that turn total failures (see the infographic) and even cause quite a damage to the company’s reputation. But not everything is unpredictable in this life, of course, and certain conclusions can be drawn from other people’s so called social media fails. Live and…

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Make Social Media Sell—NOW

“The ‘social media revolution’ is over-hyped nonsense. The real business opportunity is to become more relevant and meaningful to customers in ways that create sales. Few will question the impact social media is having on people’s lives. From assisting political revolutions to simply reconnecting us with old friends, social media is touching our lives in meaningful ways every day. But with all the stories you’re hearing about the power of Facebook, Twitter, blogs, LinkedIn, Google+ and other social networks, the one question you may be asking is ‘how can my business actually make money with social media?’ Continue reading the…

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Turning Social Capital Into Financial Capital…

By Marcia Conner for ChangeThis.com Social media has the potential to dramatically improve the inner workings of every business. The connections can quickly cross business silos, inform decision making, educate people at all levels, and allow employees—especially new entrants—to pick up the natural rhythms of how people around them work. But only if the business allows access to social networks. And most don’t… read on

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