All posts tagged start up

What’s in a name? Why your start-up’s name is more important than you think…

When starting up a new business, the name may take a backseat at first as you find investors, refine a product, and research your target demographic. However, a standout name can make all of these tasks more effective. Furthermore, if you plan to sell your business down the road you need a name that will be transferable to another owner. A business’s name is integral to its value as a brand. Always keep the end goal of selling your business in mind as you launch a start-up, and avoid the most common naming pitfalls. Image Source: Pixabay Why Names Matter…

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Denise Hall talking “How to Shut Down a Start-up” with renegade Collective magazine

Had a great e-chat with Ann Molloy of the EDITION 17 of the magazine Renegade Collective, part of the collective hub.com a little while back. What resulted was a most informative inclusion in the current edition of the magazine (the one with George Clooney on the front!), talking about “How to Shut Down a Start Up“. It being the discussion piece by an Exit Strategist who knows what to do (namely me), complementary to the fabulous story “Exit Left”, about Nikki Durkin upon announcing the closure of her start-up 90dresses. Her blog post went viral. It seems we all want…

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when a gathering of influential women leaders get together…

  WHAT HAPPENS WHEN YOU GATHER JUST ABOUT EVERY INFLUENTIAL WOMAN TOGETHER TO TALK ABOUT WORKING FAMILY ISSUES? THIS… “Setting the tone for the Summit, President Barack Obama penned a blog for the Huffington Post in which he wrote, “Family leave, childcare, flexibility and a decent wage aren’t frills. They’re basic needs. They shouldn’t be bonuses–they should be the bottom line.” Read on Most entrepreneurial mothers have become just so because a job environment could not address their needs/wants over: length of time, quality of hours, etc (family leave) cost and availability of childcare working hours to do what needs…

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“you can only get so far on gut feelings and optimism”

OK, so you’ve got the idea. The next best breakthrough thing. Good for you. Now what? Many spend a whole heap of time building the thing for show and tell purposes, in the hope of it being a roaring success. Wrong! Instead, spend the time, energy and money on creating the market first, doing the business stuff first, in order to know what to spend your time, energy and money on. Where are you up to? “It is one of our saddest economic statistics: More than half small businesses fail within a few years of startup. Unlike the cheery pictures…

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What Is It With The Word “Just”?

Based on a Networking Event last night and another this morning, why is that many Women Business Owners think so small? What is it with the word “just”? “Just thought I’d start ______ and see how it goes.” “Just trying ________ for the moment, you never know” “Just me running ________ at present and hope to one day make it bigger” Yes, they’ve all heard of “Start With The End In Mind” but quite honestly, does it really apply to them? Yet? But how? Here’s the thing… do what Seth Godin suggests and DO it anyway, “Start the Journey Before…

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