All posts tagged start with end in mind

The HUMAN Brand: How We Relate to People, Products and Companies…

“Social psychologists have determined that primitive humans, in their struggle for existence, developed the ability to judge other people almost instantly along two categories of perception, which are known as warmth and competence. In fact, all humans have a primal, unconscious ability to make these two crucial judgments with a high degree of speed and accuracy: What are the intentions of this person toward me? And how capable are they of carrying out those intentions? […] We apply these warmth and competence judgments in all our relationships, including those involving commercial transactions. Companies and brands have the same capacity to…

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What Is It With The Word “Just”?

Based on a Networking Event last night and another this morning, why is that many Women Business Owners think so small? What is it with the word “just”? “Just thought I’d start ______ and see how it goes.” “Just trying ________ for the moment, you never know” “Just me running ________ at present and hope to one day make it bigger” Yes, they’ve all heard of “Start With The End In Mind” but quite honestly, does it really apply to them? Yet? But how? Here’s the thing… do what Seth Godin suggests and DO it anyway, “Start the Journey Before…

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