EXCEPTIONALL…the rise of new powerhouses in new brands

www.trendwatching.com. One of the world’s leading trend firms, trendwatching.com sends out its free, monthly Trend Briefings to more than 160,000 subscribers worldwide… here is the latest

With the entire world now battling it out in the consumer arena, the number of innovations aimed at consumers from Brazil to Belgium is staggering. Enjoy!

EXCEPTIONALL | “Exceptional B2C (business to consumer) innovations will increasingly come from all corners of the globe, with brands and talent from emerging markets in particular getting ready to shine.”

Now that virtually the entire world has joined the consumer arena, prepare for an avalanche of new brands, entrepreneurs and innovations from ‘emerging’ markets that will have global potential and appeal. From aggressive Chinese brands to Turkish creatives to Brazilian apparel, we’re seeing a sharp increase in world-class companies that can and will compete for consumers’ Dollars, Reais, Euros, Pounds, Rupees, Rands, or Liras.

Sure, the expansion of global markets creates new opportunities for existing well-known brands, but the real story of the rise of these new powerhouses is the new brands that are making waves, both within their domestic markets, but increasingly outside these, competing and even beating the established, entrenched incumbents at their own game. One thing’s for certain – the range of brands that consumers covet will be even more diverse in twenty, ten or even five years… read on

Look Around the Corner, not just ahead…

By Robert H. Bloom for ChangeThis.com

Today, looking ahead is useless. Prior to this moment in our world, ‘looking ahead’ was the time-tested protocol, perhaps essential and potentially valuable when the world told time in seconds, not nanoseconds. Today, it is almost useless, because when you ‘look ahead,’ you will see and learn little or nothing… read on

ICA reports Small Business Policy and Program failure…

ICA Overview:

Professor Ken O’Neill is one of the world’s pre-eminent authorities on small and medium policies. In a keynote address to the International Small Business Congress, Professor O’Neill has declared that government policies and programmes for SMEs globally over the last 25 years have produced no results and are a complete waste of money. He called for urgent review and reform. Below is an edited profile of Professor O’Neill and an edited version of his speech.

This talk will suggest that much of what we variously (and imprecisely) describe as enterprise entrepreneurship and small business policy probably doesn’t work—with great waste of money as a result.

We say it doesn’t work because overall rates of entrepreneurship or business growth are not rising or, where they are, it is difficult to attribute them to specific policy interventions of the sort which are universally applied… read on

The End of Men? I certainly hope not, but responsibility has to be taken for where we’re at right now…

Reading through Tony Featherstone’s article “The Planet of Women” this morning in TheAge.com (which is well worth reading I might add), he brought this to my attention…

As reported in the July/August 2010 ATLANTIC MAGAZINE…

Earlier this year, women became the majority of the workforce for the first time in U.S. history. Most managers are now women too. And for every two men who get a college degree this year, three women will do the same. For years, women’s progress has been cast as a struggle for equality. But what if equality isn’t the end point? What if modern, postindustrial society is simply better suited to women? A report on the unprecedented role reversal now under way— and its vast cultural consequences… read on

What if modern, postindustrial society needs to be remoulded to suit the Lifestyle that women aspire to, and that men will also definitely benefit from?

What if all considerations of Life were treated equally as importantly, without there being the lop-sided tilt towards work as it is now?

What if all the entrepreneurial mothers, who have left work as we know it to pursue their own version of what that Life needs to look like, were encouraged to return to the corporate jungle to re-vegetate and re-establish the equilibrium?

Replacing women with men will not be the entire answer, we know that. But to keep doing things as we have always done them will not rectify the straining issues right now either. At least the conversation has started…

trends…from a consumers point of view

A little while back, trendwatching.com gave us a light-hearted yet insight-heavy video edition of their trend report, featuring consumers from all over the world speaking their minds on a variety of trend topics. After all, one consumer video sometimes says more than a 20-page Trend Briefing 😉 Enjoy!

Source: www.trendwatching.com. One of the world’s leading trend firms, trendwatching.com sends out its free, monthly Trend Briefings to more than 160,000 subscribers worldwide.

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