Make Your Web Site a Real-Time Machine…

By David Meerman Scott for ChangeThis.com

So ubiquitous have Web sites become that it’s hard to believe they’ve been with us for less than 20 years. It was the 1994 introduction of the browser-enabled World Wide Web that gave birth to the Web site. Since then they have gone through about four stages of evolution…
Now, we’re entering a fifth era of the evolution: transformation of the Web site into a real-time marketing (and sales) machine. This is the natural evolutionary outcome of a process that started with a new way to slip brochures under people’s doors… read on

Forget Cinderella, Find Fred Astaire…

By Avivah Wittenberg-Cox for ChangeThis.com

Most companies would like to become more gender balanced at all levels, with women and men dancing together in a smooth and natural way. They have been trying for decades to attract, retain and promote more women. They have tried to grow their female customer bases. They are embarrassed by the all-male faces on the boardroom website, dancing to the tune of their own drummers. Most have gotten rid of the photos, but not the problem. Yet some companies have tried really hard, for a really long time. And almost everyone, male and female, is suffering from gender fatigue.

Why so much effort for so little result?

Because we have over-focused on kissing Cinderella awake from her slumber and inviting her to the ball. But nobody ever bothered checking if the prince can actually dance…
read on

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