Is Your Brand Missing the Mark with 60% of U.S. Consumers?
By Paul Jankowski Published Feb. 18, 2015
“There’s one part of the country where, I think, many brands are completely missing the mark: it’s what I call the New Heartland. It’s made up of the Southwest, Midwest, and parts of the Southeast and is home to 60% of all U.S. consumers. It’s a massive and influential cultural segment that is largely misunderstood and underserved by advertisers—and a huge opportunity for brands willing to make the effort.
So how do brands effectively reach the New Heartland?”