Given that we women influence 80% of the purchases made, imagine the power we wield if we got really deliberate about how to use said influence? Time to start thinking about it…

“We are, to some degree, what we buy. Or at least we can become a bit closer to who we want to be based on the products we use, consume, and wear. As consumers our brand alignment can function not only as a means for public self-identification, but also as an important source of self-affirmation.

The brands we purchase can become, in a sense, our personal position statement.

Each of us can define ourselves publicly, and we can simultaneously feel good about who we are privately, as a direct result of our consumption patterns.”

The Substitution Economy: How Small Changes in Our Day-To-Day Spending Can Shake the World… By James Marshall Reilly for