JACQUELINE Arias sold her first bag of fair trade coffee a year ago; she’s now projecting that her turnover next financial year will be over $3 million.
And while the rapid growth of her Republica Coffee business is striking, it’s the motivation behind Aria’s astounding success that is most inspiring: she insisted that her businessmodel be ethical.
“My ethics are paramount to me. When I discovered fair trade, I realised that it made absolute sense. I knew Australians,who are so egalitarian, would just fall in love with the concept of fair trade.”
Can you make your business model ethical?…