When Dr Ivan Misner, Founder and Chairman of BNI, the world’s largest business networking organisation, wrote his first book on business networking in the late 1980s, there were virtually no books or materials on the subject.
When he did media interviews, the most common question was: “Isn’t networking just a fad?” After 25 years, he doesn’t get asked that question anymore. This is a field of study that is coming into its own.
When he did my research for his first book, he could find almost nothing in the library on the topic. Today, type the words “business networking” into Google and got 150 million hits! Times are changing and so is networking.
Read about his three “trends” in business networking, as reported in mybusiness.com.au, that he foresees over the next several years. They relate to