The more I talk to business owners, the more I realise that many of them don’t actually know how they make their money!

Let me rephrase that… they don’t really know how their customers/ clients have found them and why they keep coming back.

Do you find that bizarre?

Initially, my answer would also be yes. But I’ve come to realise that doing so is a work-ON-business exercise. Not one that is done on a day-to-day basis. Of course, if you don’t give yourself work-ON-business time, how are you ever going to discover what your market is telling you?

Time to set aside Friday work-ON-business afternoons I think.
What about you?