What many professional services firms are forgetting… being complacent and not moving with times make it almost impossible to Sell your Business. But then you knew that, right?
Professional services firms are known as the “safest” b2b marketers, only second behind that of the medical industry.
Still stuck in the dark ages, many professional services firms still believe that ‘good work speaks for itself’and “you need to find the clients pain” ensuring that they keep it “safe” when embarking on marketing of any kind, rather than looking deep into customer insights to drive leads and create more sustainable client relationships.
What professional services firms are forgetting is that while they may still be on track to achieving their sales goals, being complacent and not moving with the times, will make it almost impossible to stay competitive.It use to be that you hire the law firm that your parents used or a trusted friend recommended and that was it. No price comparison, no searching for other options and no real negotiation.Content Driven Professional Services Marketing