Further to my post of April 28, lets explore the next of the elements to gaining a more favourable “Sellability Score” i.e. a more saleable asset. That is, “geographical scalability is an option”.

Can a version of your business be opened in other locations?
If not, why not?
Is your business scalable?
Is your business repeatable?

This forms part of addressing the question of potential and goes some way to answering “why would I buy this”?

Even if you’ve haven’t actually managed to do anything about rolling out the expansion attempt yourself, if you can show the planning gone into the proposed rollout, it will go some way in proving the possibility. Bear in mind though that just because you’ve planned it does not carry the same weight as having done it and ideally succeeded.

If the answer is no to most of the above questions, then think about how this can be changed.

Does Online offer a version of being able to open all hours and all places?
How can this work in well with the current offline activities?
What has worked well in your business to date? Is it location based only?
Is it “franchisable”? (not saying you have to morph into one, just asking as same principles apply)

Really, this is classic “eMyth” stuff.

The only way to make big money is to be able to scale the business. Geography certainly adds to the scalability options.