Denise Hall talking The Business You’re Selling, What Am I Buying Exactly? businesssuccessradio by Denise Hall on Mixcloud

Starting a business is a BIG deal. Building it to become more than your hobby is even bigger again. In fact, building your business into an asset may result in it being possibly the largest asset you’ll ever own, or second maybe to your home.

If trying to sell it is what you eventually want to do, then get strategic about WHAT it is you’ve got to sell, how it is someone else could do it and therefore who that special someone might be that will love it as much as you once did. 

What is the “story” of your Business?
The evolutionary history, as well as its current story, is all-important.

What does your Business sell?
List everything; not just the features, but the benefits to your consumers as well.

What financial records does your Business have? (eg: Tax Returns and BAS)
Profit – that’s what a buyer wants to know about.

What are you selling exactly?