It’s called public relations. Here’s how to get the most out of it.
By Lisa LaMotta

Any entrepreneur can run a snazzy advertising campaign, if he or she is willing to pay for it. The trick is to get that kind of exposure without breaking the bank.

Such is the allure of “public relations”–the discipline of shedding a benevolent light on a person, company or cause, mainly by tapping the news media. The press is a powerful force: Clearly, Amazon.com and Google offer great services, but appearing in some 13,000 news articles around the world in the last 30 days helps get the word out too. And depending on the outlet and nature of the story, PR offers a potentially huge benefit that advertising does not: third-party approval.

Read all about it, or better still, see the summary in pictures!

What great, and cost effective, PR tips do you have?
Try these and let me know how you go…